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Chinese Footwear Brand Identity
Case Study

Chinese Footwear Brand Identity

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Chinese Footwear Brand Identity

Chinese Footwear Brand Identity

Client

COTTIMO

Location

Beijing, China

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

COTTIMO is a Chinese footwear brand intent on entering the western market in the US, UK, and the EU.

To help them create the right impact and brand recall, COTTIMO realized they needed a new brand identity and a brand mark logo design that was simple, powerful, and one that elevated the brand. To realize this requirement they came to Spellbrand. You can see the result below.

cottimo chinese shoe brand

cottimo chinese shoe brand

COTTIMO designs and manufactures robust and beautiful looking walking, hiking, and work boots and shoes and they wanted to reflect the aspect of hiking in the brand mark. The award-winning team at Spellbrand came up with a visual strategy that includes hills, snow, and hiking in the logo mark while still being clean, simple, and very striking. Coupled with a single color palette of a rich red, the logo mark is unmistakable!

cottimo chinese shoe brand

cottimo chinese shoe brand

cottimo chinese shoe brand

cottimo chinese shoe brand

cottimo chinese shoe brand

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What our clients say

Ernest Bannister

Ernest Bannister

M.O.R.E

"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Gracienne Myers

Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

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