Positivewear Apparel Branding

The objective of M.O.R.E is to promote a message centered on positivity, helpfulness and forgiveness notwithstanding a person's past or present situation. In a sense it is the type of mind we should strive for daily.

Projects Details: 

MORE Apparel Wear

Services: Logo Design, Branding, Strategy, Art Direction

Client Location: Tampa, Florida

Inspiration:

The name of the brand is M.O.R.E., which is a project (noun) to PROJECT (verb) the convergence of positive message, high quality clothing, Art and Style.

Objective:

The objective of M.O.R.E is to promote a message centered around positivity, helpfulness and forgiveness notwithstanding a persons past or present situation.

“M.O.R.E stands for magnanimous over resent everyday. The international dean and vice president and current leader of our school (Dr Robert Harris ) told us that God is magnanimous…when I first heard it I thought in terms of great size only but magnanimous is to be forgiving, loving and kind etc. which in a sense is still being big but from a psychological and spiritual perspective.” – Ernest Bannister

Application

The logo symbolic meaning:

Heptagon – The seven sided shape represents the seven days of the week. The illuminated heart – represents the mind of one that has reached or is practicing the principle of magnanimousness. The number 24 in the center of the heart represents the hours in the day that this mindset is being demonstrated.
The first two stick figures – represent a person in need of help and a person symbolizing the trait of magnanimous helping That person.
The line – The line represents the dividing line between the one who is magnanimous and one who is not also represents “Over” part of the acronym.
The bottom stick figures – The bottom stick figures represent the opposite of this stick figures on the top and represents a person in need of help and someone with the ability to help that person with their back towards that person defiantly with their hands folded.

Secondary Brand Mark

We also created a secondary brand mark that can be used on posters, marketing materials, t-shirts, packaging and more.

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Logo Design Service Options

After much research and brainstorming, our award winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.




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Website Design

With a professional and stunning design and layout. The website will have a content management system which will enable you to edit the pages by yourself quite easily. You can also new pages when required and upload images or videos etc.

CMS will enable you to edit the pages by yourself quite easily. You can also new pages when required and upload images or videos etc.

Post articles and resources on industry related topics to establish your brand as an authority.

Includes product catalog, product details, shopping cart, check out, credit card gateway integration, inventory management, taxes, shipping, coupons and more.


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Corporate Identity Elements

Once the logo design is completed, we will create stunning matching identity design elements to enhance the look and feel of your brand.



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Brand Identity Elements

Secondary Brand Mark/Icon which can be used in places where the primary logo would be an over-kill. Examples could include: back of a business card, watermark on letterheads or envelopes, usage on t-shirts or uniforms, corporate stamps etc

Official Brand Pattern that can used for inside covers, backgrounds etc. Examples of pattern usage can be inside lining of apparel, lining of leather bags, lining of product packaging, package external boxes wall paper, office glass sticking, vehicle wraps and more.

Brand Style Guide with logo specs and usage guidelines including logo design specs, color palette and codes including PANTONE, HEX, RGB and CMYK, typography including primary and secondary fonts used, proper size of logo and space around logo, logo background usage, information about secondary icons, pattern etc


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