Positivewear Apparel Branding
M.O.R.E
Year
2017
Location
Tampa, Florida
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
- Brand Strategy
- Messaging Strategy
- Icon Design
Deliverables
- Final Source Files
- Brand Style Guide
The objective of M.O.R.E is to promote a message centered on positivity, helpfulness, and forgiveness notwithstanding a person’s past or present situation.
Inspiration: The name of the brand is M.O.R.E., which is a project (noun) to PROJECT (verb) the convergence of positive message, high quality clothing, Art and Style.
Objective: The objective of M.O.R.E is to promote a message centered around positivity, helpfulness, and forgiveness notwithstanding a person’s past or present situation.
M.O.R.E stands for magnanimous over resentment every day. I thought magnanimous was great in physical size but magnanimity is to be forgiving, loving and kind, etc. which in a sense is still being big but from a psychological perspective.” – Ernest Bannister
The Logo Symbolic Meaning:
Heptagon – The seven-sided shape represents the seven days of the week. The illuminated heart – represents the mind of one that has reached or is practicing the principle of magnanimousness. The number 24 in the center of the heart represents the hours in the day that this mindset is being demonstrated.
The first two stick figures – represent a person in need of help and a person symbolizing the trait of magnanimous helping That person.
The line – The line represents the dividing line between the one who is magnanimous and one who does not also represent the “Over” part of the acronym.
The bottom stick figures – The bottom stick figures represent the opposite of these stick figures on the top and represent a person in need of help and someone with the ability to help that person with their back towards that person defiantly with their hands folded.
Secondary Brand Mark:
We also created a secondary brand mark that can be used on posters, marketing materials, t-shirts, packaging, and more.