Branding Resources & Articles

At SpellBrand, one of our core values is to share knowledge and we take this very seriously. In this brand journal, we write a lot about brand building – how to create, build, launch and market brands with tips, advise and more.

Logo Design Archives

Since 1998 we have written tons of articles covering logo design news, redesigns, makeovers and more. Over the years, these articles have lost their relevance. So we have decided to take all [...]

Brand Positioning Strategy

Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to [...]

Saving ‘Startup’ Ryan!

I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if we draw analogies to the film storyline, [...]

Branding Your Brand!

While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many customers use his products or services as [...]

Branding Resources
Branding Resources

Want to learn how to create, build and launch a successful brand? We have a ton of resources for you!

Logo Design Resources
Logo Design Resources

A collection of articles on the art of logo designing along with tips, tutorials, case studies and more.

Small Business Resources
Small Business Resources

Resources and articles on taking your small business to the next level through case studies and more.

Marketing Resources
Marketing Resources

Here, you will find 100s of powerful articles on topics such as inbound marketing, social media marketing and more.

Website Design Resources
Website Design Resources

Resources to help you identify what makes for a great website and how to leverage strategies for your website.

Design Review Resources
Design Review Resources

In this top review resources section, you will find 100s of logo designs & websites that we have reviewed.