Branding Resources & Articles
At SpellBrand, one of our brand core values is to share knowledge and we take this very seriously. In this brand journal, we write a lot about brand building – how to create, build, launch and market brands with tips, advise and more. – Mash Bonigala, Brand Strategist & CEO
In today’s post, we’re going to tackle brand expression. It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup. [...]
In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy to brush it off as something that doesn’t [...]
Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most important things you can do.
You may not have given much thought to headlines in the past, but as we’ll see, they play a major role in determining how many people you get to your landing pages.
Survey Funnel - learn about the type of funnel that most online marketers use, and how to optimize it. You’re about to learn all about the savvy online marketer’s secret weapon—and how to use it [...]
In this post, we’ll explore landing pages: why you need them for your funnel, and how to build them. Having a strong landing page can mean the difference between getting a sale, or watching as [...]
In this article, we’ll reveal how the call to action relates to the sales funnel, and we’ll tell you how to write them for every stage. You’ll learn how to write optimized CTAs that spur your [...]
In this post, you learned which assets to use in the first five phases, and you gained a stronger understanding of how successful businesses build their own funnels. You also learned a bit about [...]
In this series, you’ll learn all about sales funnels and how to use them to their fullest potential. In this first post, we’ll describe the process in broad terms, so you can gain general familiarity.
It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted position, and how have they prevented the [...]
Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that we tend to not consider how people [...]
In this post, we’ll cover several aspects of digital branding that many, many companies get wrong. You see, with the explosion in popularity of social media, many businesses rushed to establish a [...]
Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several years through various mediums: blog [...]
Is Cause-related Marketing for You? Find Out How Your Non-profit Can Benefit From Partnering With Corporations
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually deliver?
Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on [...]
All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand [...]
A professional brand identity designer will help you create your logo design, website, marketing collateral, business cards and all other communication material so that you have a high-quality [...]
There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that edge. With these [...]
In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come away with a [...]
Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for [...]
Employer Branding Strategy is a definitive guide on how to create a robust employer brand that will attract and retain talent that propels brand loyalty and success.
If you want to grab your visitors’ attention and convert them from casual browser to client, you’re going to have to figure out why they’re not making the jump. Thankfully, we’ve got enough [...]
Find out how to promote your brand right from the comfort of your website. There’s so much more than you can do to promote your brand via your online site.
To grow your fashion brand, you need influencers on your side. Here’s how to do that using Instagram influencers to grow you fashion brand!
When it comes to getting your fashion start-up off the ground, celebrities can be a great resource for getting your brand's name out there. Unfortunately, it's not as easy as picking up the phone [...]
Could I be selling my product or service into an existing market? This ultimate guide answers this question with actionable tips and strategies.
Don't be a bland brand: If you want your brand to connect with the people that are going to keep making it a success, personalizing its image is a priority.
Digital agencies tend to focus on outbound or inbound marketing, but there is something that is far more important to your company’s space in the marketplace. Have a look at these ideas, and [...]
Before you begin paying for advertising on a search engine, there is a lot of work to do. In this article, we discuss how to create winning paid search campaigns.
While the revenue numbers will speak for themselves, it is your job to put them into context. We learn how to figure out the ROI of your marketing strategy.
Brand Awareness: There are thousands of innovative, skilled companies out there & one of the biggest challenges they face is building brand awareness. Here are 10 brand awareness strategies for [...]
4 Pillars of brand success - Understanding and implementing 4 core elements that are fundamental to your brand success is critical and can be achieved.
Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, [...]
In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then leverage your brand strategy to beat them and dominate the market place.
Find out to create a killer brand manual / brand style guide - what to include, how to style it etc with photos of a client case study brand manual example. Do you have a brand manual for your brand?
Come on the journey of a swimwear brand from concept to launch documenting all the steps and what it takes to launch a luxury fashion lifestyle brand.
Promoting on Twitter may seem very confusing. In this article I break down the process of promoting your fashion brand with actionable tips and techniques.
It takes passion and strategy to get that celebrity who would lead to a surge in sales. Find out how to get a celebrity to endorse your clothing brand.
Most accounting websites are boring and unprofessional. How about yours? Find out why your accounting firm needs a kick ass website!
Old Spice's branding strategy differentiated them from major competitors who take themselves too seriously. Find out how they got 1.2 million hits on SM.
Zhou Qunfei is another classic example of ‘rags to rich’ story: starting her career as a factory worker polishing glass for watch covers to become the richest female Chinese entrepreneur.
One of the biggest factors that influence how your customers and target audience perceive your brand is customer service. Find out how?
Creating a luxury brand is all about making sure customers receive an item or service of exceptional quality, and marks us (rightly or wrongly) as one deserving of excellence.
Buyers Journey - Any marketing endeavor should start with understanding how your buyers come to buy the services or products that you are trying to market.
The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury.
The biographies of great people inspire the common folks and many of us learn lessons that play a big role in our lives. Some lessons stay live in our minds and some hibernate in the [...]
Though Daniel is relatively young, age-wise and experience-wise, he started his Label with a vision: “to make fashion designing zero waste”.
When you think of top 10 insurance brokers, you expect them to have slick and impactful logos. Here are the top 10 culprits and their horrible logos.
This 72 year-old maestro in shoemaking is truly international in origins. Manolo Blahnik is as multi-cultural as he’s multilingual. Manolo has outlets and boutiques located in Athens, Dubai, [...]
Sophia reversed the traditional practice of starting a business: studying fashion designing and/or working for some famed designers first, creating a Brand (product or service), selling it at [...]
There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch, which is hitting the media headlines for [...]