Branding Resources & Articles
Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. We will look at the tools and concepts created by Renée [...]
In this week’s brand roundup, we’re bringing you moldy hamburgers, imperfect models and community outreach. First, we look in on the fast food wars, taking stock of the eternal battle between [...]
In this week’s brand roundup, we look at a bold new can design from Pepsi, innovative plasticpreneurs and the effects of the Coronavirus virus scare on regional businesses. Along the way, we [...]
In this week’s brand roundup, we explore how Samsung is embracing VR to promote a worthy cause—enhancing their image in the process. Then we examine the dynamics of advertising in the Japanese [...]
In this post, we’re exploring viable business ideas for 2020 and beyond. We’ll start by examining business trends that will impact virtually all industries in the coming years. Then we move to [...]
The United Nations is a global organization that is known to almost everyone on the planet. The UN features many different organizations within its umbrella, all with a different purpose. As we [...]
In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing know-how. We’ll explore how Doritos is engaging [...]
In today’s post, we’re going to tackle brand expression. It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup. [...]
In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy to brush it off as something that doesn’t [...]
Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most important things you can do.
You may not have given much thought to headlines in the past, but as we’ll see, they play a major role in determining how many people you get to your landing pages.
Survey Funnel - learn about the type of funnel that most online marketers use, and how to optimize it. You’re about to learn all about the savvy online marketer’s secret weapon—and how to use it [...]
In this post, we’ll explore landing pages: why you need them for your funnel, and how to build them. Having a strong landing page can mean the difference between getting a sale, or watching as [...]
In this article, we’ll reveal how the call to action relates to the sales funnel, and we’ll tell you how to write them for every stage. You’ll learn how to write optimized CTAs that spur your [...]
In this post, you learned which assets to use in the first five phases, and you gained a stronger understanding of how successful businesses build their own funnels. You also learned a bit about [...]
In this series, you’ll learn all about sales funnels and how to use them to their fullest potential. In this first post, we’ll describe the process in broad terms, so you can gain general familiarity.
It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted position, and how have they prevented the [...]
Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that we tend to not consider how people [...]
In this post, we’ll cover several aspects of digital branding that many, many companies get wrong. You see, with the explosion in popularity of social media, many businesses rushed to establish a [...]
Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several years through various mediums: blog [...]
Is Cause-related Marketing for You? Find Out How Your Non-profit Can Benefit From Partnering With Corporations
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually deliver?
Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on [...]
All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand [...]
A professional brand identity designer will help you create your logo design, website, marketing collateral, business cards and all other communication material so that you have a high-quality [...]
There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that edge. With these [...]
In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come away with a [...]
Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for [...]
Employer Branding Strategy is a definitive guide on how to create a robust employer brand that will attract and retain talent that propels brand loyalty and success.