Elevate Your Brand to New Heights: Unlock Unmatched Market Positioning and Customer Attraction with Our Turn-Key Brand Strategy Solutions
We Help Awaken Your Brand® by creating a robust brand strategy.
BRAND STRATEGY SERVICE
Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for.
Consumers no longer believe in advertisements, and the communication landscape has changed drastically in the last few years, with technology playing a significant role in who people buy from.
Our Brand Strategy Service will take you on a journey to build a BLUE OCEAN brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.
Through 5 phases, we will take your brand from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that would help guide your brand to success.
Brand Audit Service
Get a Clear Blueprint for Your Brand’s Success in Just 2-3 Days!
Are you overwhelmed and unsure how to take your brand to the next level? Do you know what steps to take to increase sales and revenue but don’t have the time or resources to figure it out on your own?
You’re not alone. Many small business owners and startup founders struggle with these same challenges. And without a clear plan of action, your brand may flounder and never reach its full potential.
That’s why we’re offering a quick and affordable entry into the world of brand strategy and positioning. Our senior brand strategist will look into your brand/business challenge and develop a blueprint of the exact steps you need to take to start scaling and increasing sales and revenue.
You’ll receive a deep dive video workshop with our strategist (lasting an hour), a written report of the action steps, and the process you need to embark on to start taking your brand to the success level.
This service is an excellent starting point for established businesses, new ventures, and startups. In just 2-3 business days, you’ll have a clear and actionable plan for taking your brand to the next level. And with a price of only $1,250, you won’t have to break the bank to get the guidance and support you need.
Book your consultation and get ready to take your brand to new heights!
Brand Strategy Service
Unlock Your Brand’s Full Potential with Our Comprehensive Strategy & Positioning Service
Are you tired of fighting for attention in a crowded marketplace? Do you want your brand to stand out and inspire customers to take action? It’s time to move from the Red Ocean into the Blue Ocean, where your brand can thrive and leave your competition behind.
With our full-fledged strategy and positioning service, you’ll receive a complete brand transformation that will take your business to the next level. Our senior brand strategist will work with you one-on-one to create a comprehensive brand strategy playbook, covering every aspect of your brand’s identity, from brand substance and positioning to messaging, visual language, and more.
Our comprehensive service includes:
- Complete strategy, story, and message framework engagement
- One-on-one work with a senior brand strategist to create all five brand strategy modules: brand substance, positioning strategy, brand persona, messaging framework, and visual language
- A done-for-you brand strategy playbook that will guide every aspect of your brand’s positioning, messaging, marketing, and more
This service is ideal for small to medium-sized businesses that are serious about transforming their business into a brand that their target audience loves and converts into customers.
Our senior brand strategist will work with you every step of the way, from analyzing your business challenges to delivering a fully fleshed-out brand strategy that you can implement immediately.
With an average completion time of 3-4 weeks, this service is designed to help you achieve your brand goals quickly and effectively. And with pricing starting at $5,500, you can get the comprehensive brand transformation you need without breaking the bank.
Don’t wait to take your brand to the next level. Book your consultation today and start your journey toward a stronger, more compelling brand identity!
* pricing depends on the market segment, business size, number of strategy modules you require, etc.
Please see below for details of what is included in this service.
Our Brand Strategy service includes 5 components:
Module 1: BRAND SUBSTANCE
We start with the part of your brand that 99% skip over. It might not seem overly important early on, but having this foundation in place as the bedrock makes all the difference when your brand begins to grow.
There are 4 elements in this section and they each play a role in providing clarity for the internal brand. Knowing these four elements and being crystal clear on each of them, builds confidence for the existence and direction for the brand.
These 4 elements are: BRAND PURPOSE, BRAND CORE VALUES, BRAND VISION, BRAND MISSION
We start off by creating your brand inspiration base – authentic elements of your brand: what your brand stands for, what drives your brand, what your values and how you communicate that to your target audience.
With these elements in place, your brand becomes instantly recognizable and attracts a tribe around your brand that believes in what you believe and hence becomes loyal to your brand.
Module 2: POSITIONING STRATEGY
Next, we work with you to help differentiate your brand. Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die. We uncover the strengths of your brand as part of your brand strategy.
After analyzing your strengths, We will figure out how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.
Your brand will stand out from the competition and perhaps even make the competition obsolete. Your brand does not play at the bottom fighting price wars but rather operates in its own space.
Module 3: BRAND PERSONA
The next section of your strategy is vitally important in making human connections with your audience. It contains one element, which is broken up into three key parts.
The 3 key parts are: ARCHETYPE PERSONALITY FRAMEWORK, BRAND VOICE, LANGUAGE + VOCABULARY
Next we develop your human brand persona based on a scientific personality framework called archetypes. The personality is developed to display characteristics specifically to attract your audience.
Your brand personality is brought to life with attitudes and opinions of the industry and the wider world as well as a brand voice, language and vocabulary all selected to connect with your audience on a human level.
You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.
Module 4: MESSAGING FRAMEWORK
The next section of your strategy is where the rubber meets the road in terms of delivering what you want your audience to understand about your brand.
It contains three elements and each of them plays a different role in delivering the message.
The 3 elements are: STORY FRAMEWORK, AUDIENCE JOURNEY, CORE MESSAGE FRAMEWORK
Your communication framework is developed next starting with your core message. With your market position at the core we develop your core message framework build on a series of key messages that acts as a guide for all brand communication.
We create your brand story framework with your customer centre stage. This framework provides and end-to-end story made up of story blocks, which represent your story guide for modern digital channels.
Your brand story will stick to your target customer’s minds and create that special bond that turns your audience into paying and loyal customers.
Module 5: VISUAL LANGUAGE
The final section of your strategic brand contains four elements and this is the section that’s a little more familiar.
This is where your brand comes to life visually but it’s also where we get to emphasize the difference your brand will have when compared to your competitors.
The 4 elements are: PRIMARY & ALTERNATE LOGOS, BRAND PATTERN, SUPPORTING IDENTITY ELEMENTS, BRAND STYLE GUIDE
We then translate your brand strategy and message into your visual identity by creating a stunning logo mark, corporate color palette, and typography. We will also create supporting branding assets to enhance your brand look and feel.
This includes developing your brand identity system to include your primary logo and logo variations, a styled image library, and a toolbox of supporting graphic elements while we bring the intended and correct usage of these elements together in your brand style guide.
Your brand will look like a Fortune 500 business with a brand new logo design, supporting secondary brand mark, official brand pattern, and other identity elements.
Schedule a Zoom video call with our brand strategist
Request pricing for our Brand Strategy service
A few of our Brand Strategy client case studies
A Few Happy Clients
Mash and his team at Spellbrand Inc. have exceeded our company’s expectations for our rebranding project. They are true craftsmen at what they do – spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!
The team at Spellbrand have just finished a project for me and it has been a great process from the beginning to the end. Every part about the service was professional in every way. I would definitely use Spellbrand in the future if the need arises. Thanks Mash and your team.
Annissa McHarg Krueger
Great service. I faced a challenge to create a brand that stood out among the large number of competitors that we had. SpellBrand managed to come up with a strategy that elevated my brand and stand out. The messaging ideas were so useful. Loved it!
Excellent strategy service and plans for rolling out brand and campaigning to reach out market. Visual designs were awesome and the whole process was smooth. I particularly enjoyed my strategy calls with Mash and applied a lot of his suggestions and action items to our brand launch. Would like to work with SB again.
I was looking for a simple logo to represent my new company but what I got was beyond my expectations. The brand story, suggestions, marketing ideas through the strategy calls I had with Mash and Nick as well as the final result of the designs – all excellent!
Great service, great process and timely! Mash is the guy to talk to! We tried the pay per minute service to get strategy advice from Mash and the value we got from that was tremendous and showed us exactly how to build our brand and to launch it with a bang!
I was very happy with the quality of the work from spellbrand. The brand strategy had the polish that only a true professional can provide. I was able to chat with the lead brand strategist every day, and he added a ton of value to my brand story.
I appreciate the speed at which SpellBrand works and they are always responsive to questions and comments about the process and the service. I loved the strategy calls with Mash and got a fresh perspective on how to move my brand forward. Highly recommended.
Excellent brand strategy and design service! Everyone I worked with was very nice and highly professional. I really liked my final brand identity. Will surely be recommending to our partners and friends. Thanks you guys!
I was pleased with how quickly the SpellBrand team came up with a brand strategy. Once the project started it progressed very quickly! I was almost as impressed with their speed as I was their creativity. Thank you!
Fantastic service, very fast communication and very helpful, thank you for a great brand. The strategy Mash came up with our my brand put me ahead of my competition right off the bat! Will be recommending you to friends.
SpellBrand did a really good job creating our brand strategy and our brand designs. Communication was clear, they listened to our design requirements and tweaked the design until we approved it. We would recommend the Strategy call with Mash – worth its weight in gold!
SpellBrand not only did a terrific job designing my brand, they created a great strategy for my business! I highly recommend their services.
Branding experts!!! They think of everything.I was niece to what actually goes into branding. They really opened my eyes. I can’t say enough how easy they are to work with especially when I threw them a curve ball. I highly recommend then and recommend you follow their guidance. They put my dream to a brand.
I’m so glad I found Spellbrand, my team is awesome. The brand they designed for me is exactly what I was looking for but even better. Look forward to working with my Spellbrand team on my brand strategy and web design. Thank you, team!!