Brand Strategy Service

We will help create a turn-key full-scale brand strategy to position your brand in the marketplace, attract customers and sales.
We Help
Awaken Your Brand® by creating a robust brand strategy


Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for.

Consumers no longer believe advertisements and the communication landscape has changed drastically in the last few years with technology playing a major role in who people buy from.

Our Brand Accelerator Program will take you on a journey to build a BLUE OCEAN brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.

Through 5 phases, we will take your business from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that would help guide your brand to success.

brand identity strategy
Phase 1: Your Brand Core

We start off by creating your brand inspiration base – authentic elements of your brand: what your brand stands for, what drives your brand, what your values and how you communicate that to your target audience.


With these elements in place, your brand becomes instantly recognizable and attracts a tribe around your brand that believes in what you believe and hence becomes loyal to your brand.

Phase 2: Your Different Brand

Next, we work with you to help differentiate your brand. Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die. We uncover the strengths of your brand as part of your brand strategy.

After analyzing your strengths, We will figure out how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.


Your brand will stand out from the competition and perhaps even make the competition obsolete. Your brand does not play at the bottom fighting price wars but rather operates in its own space.

Phase 3: Your Brand Mindshare

We help you figure out your positioning strategy – owning a space in the mind of your buyer. We uncover how the mind of your target audience deals with brands, along with different positioning approaches for specific stages of your market’s lifecycle.


You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.

Phase 4: Your Brand Architecture

We take a deep dive into the experience for your brand to deliver, revisit your positioning statement and then create your Brand Story.


Your brand story will stick to your target customer’s minds and create that special bond that turns your audience into paying and loyal customers.

Phase 5: Your Brand Identity

We then translate your brand strategy and message into your visual identity by creating a stunning logo mark, corporate color palette, and typography. We will also create supporting branding assets to enhance your brand look and feel.


Your brand will look like a Fortune 500 business with a brand new logo design, supporting secondary brand mark, official brand pattern and other identity elements.

If you are looking for an agency to help you push through the barriers and create a brand that makes it easy to target the right audience and convert them into loyal customers, talk to one of our brand strategists to find out if we are a good fit for your business and what the process and costs are.

  • Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant.

     Liana Alexander Raye
    Liana Alexander Raye Harlequin Starr International Styles
  • I have thoroughly enjoyed working with the Spellbrand team. Their focus on the customer is very clear through a that starts with understanding your vision and follows through end-to-end. Mash and the team are detailed in presenting concepts to ensure you understand the "why," in terms of what they are conveying through design and the connection to your brand elements. I intend to use them for additional projects and highly recommend them.

    James Trig Rosseau
    James Trig Rosseau The Corelink Solution
  • The team at Spellbrand have just finished a project for me and it has been a great process from the beginning to the end. Every part about the service was professional in every way. I would definitely use Spellbrand in the future if the need arises. Thanks Mash and your team.

     Annissa McHarg Krueger
    Annissa McHarg Krueger Mrs. Traveller
  • Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it - Thanks Mash!

    Steve Turner
    Steve Turner Turn2Coaching
  • We have used Mash and his team already on several projects to create/update the brand identities of our companies. Each time they did a stellar job and we always managed to narrow in on the perfect solution for our needs. It is always rewarding (and fun) working with the team at Spellbrand and I can highly recommend them to anyone looking to enhance their brand.

    Michael O. Wehr
    Michael O. Wehr CEO, StrataTex
  • Mash and his team at Spellbrand Inc. have exceeded our company's expectations for our rebranding project. They are true craftsmen at what they do - spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!

    Charlie Kinnison
    Charlie Kinnison Kinnison Choral Co.

The Service process is as follows:

  • Schedule a 20-minute discovery call with a strategist.
  • On the discovery call we discuss your goals for the brand. What are you trying to achieve – besides sales and revenue. We encourage you to think about the big picture and how the brand can be much more than simply selling products or services. We also talk about the overall path that your brand should take and how we can help create that path and what we can create for you.
  • We may indicate a budget.
  • We then send you an email with written confirmation of the budget as well as a link to a formal proposal and pitch.
  • Once you sign up, we will begin our discovery process and then schedule video calls with you.
  • We schedule a 2-hour call to take you through identifying your brand core values, your blue ocean niche selection, etc.
  • We schedule another 2-hour call to talk about your audience, customers – their pain points, what are they interested in, what does a win looks like for them, and so on
  • Then we work on the brand architecture, story elements, and messaging
  • The final deliverable will be a video of the strategy using a keynote presentation followed by a PDF of the brand strategy playbook
  • And then we move on to creating the brand identity

FINAL DELIVERABLE: This section becomes a Brand Strategy document outlining all the above sections with clear actionable items, suggestions, guidelines and text/content for direct use.