Your Brand Strategy Is Your North Star
We will help create a turn-key full-scale brand strategy to position your brand in the marketplace, attract customers and sales.
We Help Awaken Your Brand® by creating a robust brand strategy.
BRAND STRATEGY SERVICE
Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for.
Consumers no longer believe advertisements and the communication landscape has changed drastically in the last few years with technology playing a major role in who people buy from.
Our Brand Strategy Service will take you on a journey to build a BLUE OCEAN brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.
Through 5 phases, we will take your brand from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that would help guide your brand to success.
Our Brand Strategy service includes 5 components:
Module 1: BRAND SUBSTANCE
We start with the part of your brand that 99% skip over. It might not seem overly important early on, but having this foundation in place as the bedrock makes all the difference when your brand begins to grow.
There are 4 elements in this section and they each play a role in providing clarity for the internal brand. Knowing these four elements and being crystal clear on each of them, builds confidence for the existence and direction for the brand.
These 4 elements are: BRAND PURPOSE, BRAND CORE VALUES, BRAND VISION, BRAND MISSION
We start off by creating your brand inspiration base – authentic elements of your brand: what your brand stands for, what drives your brand, what your values and how you communicate that to your target audience.
Result:
With these elements in place, your brand becomes instantly recognizable and attracts a tribe around your brand that believes in what you believe and hence becomes loyal to your brand.
Module 2: POSITIONING STRATEGY
The next section is without a doubt one of the most important sections of your strategy and where most of the research and development takes place.
There are 3 elements in this section and the importance of each one can’t be understated. These three sections give us a clear understanding and outlook of the market landscape and shine a light on potential opportunities in the market that your brand might be able to take advantage of.
These 3 elements are: AUDIENCE PERSONA, COMPETITOR AUDIT, DIFFERENTIATION STRATEGY
Next, we work with you to help differentiate your brand. Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die. We uncover the strengths of your brand as part of your brand strategy.
After analyzing your strengths, We will figure out how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.
Result:
Your brand will stand out from the competition and perhaps even make the competition obsolete. Your brand does not play at the bottom fighting price wars but rather operates in its own space.
Module 3: BRAND PERSONA
The next section of your strategy is vitally important in making human connections with your audience. It contains one element, which is broken up into three key parts.
The 3 key parts are: ARCHETYPE PERSONALITY FRAMEWORK, BRAND VOICE, LANGUAGE + VOCABULARY
Next we develop your human brand persona based on a scientific personality framework called archetypes. The personality is developed to display characteristics specifically to attract your audience.
Your brand personality is brought to life with attitudes and opinions of the industry and the wider world as well as a brand voice, language and vocabulary all selected to connect with your audience on a human level.
Result:
You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.
Module 4: MESSAGING FRAMEWORK
The next section of your strategy is where the rubber meets the road in terms of delivering what you want your audience to understand about your brand.
It contains three elements and each of them plays a different role in delivering the message.
The 3 elements are: STORY FRAMEWORK, AUDIENCE JOURNEY, CORE MESSAGE FRAMEWORK
Your communication framework is developed next starting with your core message. With your market position at the core we develop your core message framework build on a series of key messages that acts as a guide for all brand communication.
We create your brand story framework with your customer centre stage. This framework provides and end-to-end story made up of story blocks, which represent your story guide for modern digital channels.
Result:
Your brand story will stick to your target customer’s minds and create that special bond that turns your audience into paying and loyal customers.
Module 5: VISUAL LANGUAGE
The final section of your strategic brand contains four elements and this is the section that’s a little more familiar.
This is where your brand comes to life visually but it’s also where we get to emphasize the difference your brand will have when compared to your competitors.
The 4 elements are: PRIMARY & ALTERNATE LOGOS, BRAND PATTERN, SUPPORTING IDENTITY ELEMENTS, BRAND STYLE GUIDE
We then translate your brand strategy and message into your visual identity by creating a stunning logo mark, corporate color palette, and typography. We will also create supporting branding assets to enhance your brand look and feel.
This includes developing your brand identity system to include your primary logo and logo variations, a styled image library, and a toolbox of supporting graphic elements while we bring the intended and correct usage of these elements together in your brand style guide.
Result:
Your brand will look like a Fortune 500 business with a brand new logo design, supporting secondary brand mark, official brand pattern, and other identity elements.
