Brand Strategy Service
While most people think of the visual aspects of a brand when they think of the term “branding” or “brand strategy”, the truth is that the rabbit hole goes much deeper than that. Very much deeper.
Your brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, your color palette, and your slogan, these are only creative elements that convey your brand. In reality, your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website and in your sales materials
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
At SpellBrand, we will help you articulate your brand – give it a voice, a personality, a mission, and a vision. Armed with a robust brand strategy, you will start to see your brand gaining mind-share and in turn market share and turning strangers into loyal fans and customers.
To create a robust brand strategy that will help your brand differentiate itself in the marketplace, we use the following methods and techniques:
This is my second branding project through SpellBrand and I have been incredibly satisfied. The level of customer service and creativity has been impeccable. The designers have been on-time with every step and have been more than willing to work with our special needs. Thank you for all your hard work.
Great, service fairly fast, and guidance through the process was overall great.
If you have an existing brand in the marketplace, have you ever audited your brand to determine the market’s perception of it? Or, to determine your company’s perception of the brand?. We do that for you by:
Creating a brand summary
Auditing your brand internally
Auditing your brand externally
Analyzing your brand audit results
In this section we will outline your basic brand information so we can prepare to build your brand architecture. Branding something intangible can be very challenging, but the point is that you can brand a concept, an action, a product, a service or a company because a brand is an experience. This includes:
Determining Brand Type
Confirming your value proposition
Identifying a brand theme
Brands that tap into our emotions are far more powerful than brands that don’t. Connecting with human emotions is an inexact science at best — it’s more of an art, and it’s the main thrust of consumer marketing. This includes:
Exploring Brand Emotional Benefits
Selecting Brand Pillars
Determining Brand Means
Here we will evaluate your brand architecture and your desired positioning, to cement the experience you want your brand to deliver to the marketplace. This includes:
Selecting Brand Personality Traits
Determining Brand Promise
Summarizing Brand Strategy
Your brand story is the reason you do what you do and why the market cares about you, told in a compelling story format ranging from a few paragraphs to a few pages. We create this story for you. This includes:
Creating Brand Positioning Statement
Creating Brand Story
Why don’t companies spend more effort on their visual identity? Some don’t realize that they have a problem, since the market doesn’t often give direct feedback. We will evaluate this requirement and creates the visual language if required. This includes:
Evaluate Brand Visual Requirements
Create Brand Mark & Logo Design (additional cost)
Create Brand Identity & Matching Collateral Visuals (additional cost)
Create a Brand Usage Manual (additional cost)
Register your Trademark with the USPTO, if required (additional cost)
In this section we will identify every touch point your prospects and customers have with your company, and then carefully evaluate whether the touch points are delivering on your brand experience. This includes:
Defining Brand Operational Requirements
Create guidelines and policies to dictate the requirements
FINAL DELIVERABLE: This section becomes a Brand Strategy document outlining all the above sections with clear actionable items, suggestions, guidelines and text/content for direct use.