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BRAND STRATEGY SERVICE

Your Brand Strategy Is Your North Star

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We will help create a turn-key full-scale brand strategy to position your brand in the marketplace, attract customers and sales.

We Help Awaken Your Brand® by creating a robust brand strategy.

BRAND STRATEGY SERVICE

Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for.

Consumers no longer believe advertisements and the communication landscape has changed drastically in the last few years with technology playing a major role in who people buy from.

Schedule Discovery Call

Our Brand Strategy Service will take you on a journey to build a BLUE OCEAN brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.

Through 5 phases, we will take your brand from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that would help guide your brand to success.

Brand Audit Service

A quick and affordable entry into the world of brand strategy and positioning. If you are not ready for a full fledged brand strategy service then this is the right one for you.

This service includes:

  • Our senior brand strategist will look into your brand/business challenge and come up with a blueprint of the exact steps to take to enable your brand to start scaling and increasing sales and revenue
  • A deep dive video workshop with our senior brand strategist (lasts an hour) where they would discuss the blueprint with you
  • A written report of the action steps and process you need to embark on to start taking your brand to the success level

This service takes 2-3 business days. Excellent starting point for both established businesses as well as new ventures and startups.

$1,250

Brand Strategy Service

If you want to take your brand to the stratosphere and move away from the Red Ocean and into the Blue Ocean, where you leave your competitors behind and double or triple your sales and revenue, then this full-fledged strategy and positioning service is the one for you.

This service includes:

  • A complete strategy, story, and message framework engagement
  • You will work one-on-one with our senior brand strategist to create all five modules that you find below. These include brand substance, positioning strategy, brand persona, messaging framework, and visual language for your brand.
  • This is a done-for-you service, and the deliverable will be a fully fleshed brand strategy playbook that will guide anything and everything you would do for your brand in terms of positioning, messaging marketing, and more.

This service takes 3-4 weeks on average. Suitable for small to medium businesses that are serious about transforming their business into a brand that your target audience loves and converts into customers.

from $5,500*

* pricing depends on the market segment, business size, number of strategy modules you require, etc.

Please see below for details of what is included in this service

Schedule Discovery Call

Our Brand Strategy service includes 5 components:

Module 1: BRAND SUBSTANCE

We start with the part of your brand that 99% skip over. It might not seem overly important early on, but having this foundation in place as the bedrock makes all the difference when your brand begins to grow.

There are 4 elements in this section and they each play a role in providing clarity for the internal brand. Knowing these four elements and being crystal clear on each of them, builds confidence for the existence and direction for the brand.

These 4 elements are: BRAND PURPOSE, BRAND CORE VALUES, BRAND VISION, BRAND MISSION 

We start off by creating your brand inspiration base – authentic elements of your brand: what your brand stands for, what drives your brand, what your values and how you communicate that to your target audience.

Result:

With these elements in place, your brand becomes instantly recognizable and attracts a tribe around your brand that believes in what you believe and hence becomes loyal to your brand.

Module 2: POSITIONING STRATEGY

The next section is without a doubt one of the most important sections of your strategy and where most of the research and development takes place.
There are 3 elements in this section and the importance of each one can’t be understated. These three sections give us a clear understanding and outlook of the market landscape and shine a light on potential opportunities in the market that your brand might be able to take advantage of.
These 3 elements are: AUDIENCE PERSONA, COMPETITOR AUDIT, DIFFERENTIATION STRATEGY

Next, we work with you to help differentiate your brand. Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die. We uncover the strengths of your brand as part of your brand strategy.

After analyzing your strengths, We will figure out how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.

Result:

Your brand will stand out from the competition and perhaps even make the competition obsolete. Your brand does not play at the bottom fighting price wars but rather operates in its own space.

Module 3: BRAND PERSONA

The next section of your strategy is vitally important in making human connections with your audience. It contains one element, which is broken up into three key parts.

The 3 key parts are: ARCHETYPE PERSONALITY FRAMEWORK, BRAND VOICE, LANGUAGE + VOCABULARY

Next we develop your human brand persona based on a scientific personality framework called archetypes. The personality is developed to display characteristics specifically to attract your audience.

Your brand personality is brought to life with attitudes and opinions of the industry and the wider world as well as a brand voice, language and vocabulary all selected to connect with your audience on a human level.

Result:

You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.

Module 4: MESSAGING FRAMEWORK

The next section of your strategy is where the rubber meets the road in terms of delivering what you want your audience to understand about your brand.

It contains three elements and each of them plays a different role in delivering the message.

The 3 elements are: STORY FRAMEWORK, AUDIENCE JOURNEY, CORE MESSAGE FRAMEWORK

Your communication framework is developed next starting with your core message. With your market position at the core we develop your core message framework build on a series of key messages that acts as a guide for all brand communication.

We create your brand story framework with your customer centre stage. This framework provides and end-to-end story made up of story blocks, which represent your story guide for modern digital channels.

Result:

Your brand story will stick to your target customer’s minds and create that special bond that turns your audience into paying and loyal customers.

Module 5: VISUAL LANGUAGE

The final section of your strategic brand contains four elements and this is the section that’s a little more familiar.

This is where your brand comes to life visually but it’s also where we get to emphasize the difference your brand will have when compared to your competitors.

The 4 elements are: PRIMARY & ALTERNATE LOGOS, BRAND PATTERN, SUPPORTING IDENTITY ELEMENTS, BRAND STYLE GUIDE

We then translate your brand strategy and message into your visual identity by creating a stunning logo mark, corporate color palette, and typography. We will also create supporting branding assets to enhance your brand look and feel.

This includes developing your brand identity system to include your primary logo and logo variations, a styled image library, and a toolbox of supporting graphic elements while we bring the intended and correct usage of these elements together in your brand style guide.

Result:

Your brand will look like a Fortune 500 business with a brand new logo design, supporting secondary brand mark, official brand pattern, and other identity elements.

Our Brand Strategy service process

1

Discovery what your brand needs to succeed

Schedule a 20-minute discovery call with a strategist. (Schedule a no-commitment Zoom call now).

On the discovery call, we discuss your goals for the brand. What are you trying to achieve – besides sales and revenue. We encourage you to think about the big picture and how the brand can be much more than simply selling products or services. We also talk about the overall path that your brand should take and how we can help create that path and what we can create for you.

2

Project proposal

We then send you an email with written confirmation of the budget as well as a link to a formal proposal and pitch. Once you sign up, we will begin our discovery process and then schedule video calls with you.
3

Project Process

We schedule a 2-hour video call workshop to take you through identifying your brand core values, your blue ocean niche selection, etc. We schedule another 2-hour video call workshop to talk about your audience, customers – their pain points, what are they interested in, what does a win looks like for them, and so on. Then our team of strategists spend around 2 weeks working on the brand architecture, story elements, and messaging.
4

Project Deliverables

The final deliverable will be a set of detailed videos outlining every part of your strategy including ready made story framework, messaging that you can use on your website, marketing or social media, followed by a PDF of the brand strategy playbook. And then we move on to creating the visual brand identity.
5

Visual Brand Identity

We translate the brand strategy and messaging we came up with into a visual language that not only looks stunning but aligns with the strategy and your target audience to set your brand apart and create emotional connections. We create the brand identity including primary and secondary logo designs, brand pattern, supporting branding elements, primary, secondary and compimentary color palettes, typography and a brand style guide.

Schedule a Zoom video call with our brand strategist

Request pricing for our Brand Strategy service

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A Few Happy Clients

lux wellness

I’m so glad I found Spellbrand, my team is awesome. The brand they designed for me is exactly what I was looking for but even better. Look forward to working with my Spellbrand team on my brand strategy and web design. Thank you, team!!

Hope Candiotti

Hope Candiotti, LUX Wellness
charlie kinnison

Mash and his team at Spellbrand Inc. have exceeded our company’s expectations for our rebranding project. They are true craftsmen at what they do – spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!

Charlie Kinnison

Charlie Kinnison, Kinnison Choral Co.
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The team at Spellbrand have just finished a project for me and it has been a great process from the beginning to the end. Every part about the service was professional in every way. I would definitely use Spellbrand in the future if the need arises. Thanks Mash and your team.

Annissa McHarg Krueger

Annissa McHarg Krueger, Mrs. Traveller
Heleen Adam x

Great service. I faced a challenge to create a brand that stood out among the large number of competitors that we had. SpellBrand managed to come up with a strategy that elevated my brand and stand out. The messaging ideas were so useful. Loved it!

Heleen Adam

Heleen Adam, Jobs for Survivors
Perry DeGregorio x

Excellent strategy service and plans for rolling out brand and campaigning to reach out market. Visual designs were awesome and the whole process was smooth. I particularly enjoyed my strategy calls with Mash and applied a lot of his suggestions and action items to our brand launch. Would like to work with SB again.

Perry DeGregorio

Perry DeGregorio, Azzan Exhibits Glen Rock
Benjamin Garcia x

I was looking for a simple logo to represent my new company but what I got was beyond my expectations. The brand story, suggestions, marketing ideas through the strategy calls I had with Mash and Nick as well as the final result of the designs – all excellent!

Benjamin Garcia

Benjamin Garcia, Dream Produtions 7801
cary yocum x

Great service, great process and timely! Mash is the guy to talk to! We tried the pay per minute service to get strategy advice from Mash and the value we got from that was tremendous and showed us exactly how to build our brand and to launch it with a bang!

Cary Yocum

Cary Yocum, Solid Life Church Castle Pines
jerry voelker x

I was very happy with the quality of the work from spellbrand. The brand strategy had the polish that only a true professional can provide. I was able to chat with the lead brand strategist every day, and he added a ton of value to my brand story.

Jerry Voelker

Jerry Voelker, Focus Photo Studio Rice Lake
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I appreciate the speed at which SpellBrand works and they are always responsive to questions and comments about the process and the service. I loved the strategy calls with Mash and got a fresh perspective on how to move my brand forward. Highly recommended.

Kevin Gilbert

Kevin Gilbert, StudioD.tv Loganville
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Excellent brand strategy and design service! Everyone I worked with was very nice and highly professional. I really liked my final brand identity. Will surely be recommending to our partners and friends. Thanks you guys!

Krista Cavanaugh

Krista Cavanaugh, Spoleto Partners Victoria
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I was pleased with how quickly the SpellBrand team came up with a brand strategy. Once the project started it progressed very quickly! I was almost as impressed with their speed as I was their creativity. Thank you!

Chris Martinez

Chris Martinez, Phalanx Fight Company
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Fantastic service, very fast communication and very helpful, thank you for a great brand. The strategy Mash came up with our my brand put me ahead of my competition right off the bat! Will be recommending you to friends.

Rachel Jenkins

Rachel Jenkins, Pets J’adore
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SpellBrand did a really good job creating our brand strategy and our brand designs. Communication was clear, they listened to our design requirements and tweaked the design until we approved it. We would recommend the Strategy call with Mash – worth its weight in gold!

Mark Thomas

Mark Thomas, PetNerds LLC
Todd Rampe x

SpellBrand not only did a terrific job designing my brand, they created a great strategy for my business! I highly recommend their services.

Todd Rampe

Todd Rampe, Top9Club

Branding experts!!! They think of everything.I was niece to what actually goes into branding. They really opened my eyes. I can’t say enough how easy they are to work with especially when I threw them a curve ball. I highly recommend then and recommend you follow their guidance. They put my dream to a brand.

Ron Lapniewski

Ron Lapniewski, The Twisted Table