Premium Men's Grooming Branding

Client
Dapper Yankee
Location

New York, NY

Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
  • Package Design
Deliverables
  • Final Source Files
  • Brand Style Guide

Dapper Yankee offers a premium line of men’s personal care products made in the USA, from natural ingredients with masculine scents.

The initial offering includes soaps, beard oils, and beard balms; with more products released next year. The products are primarily sold online through their website.

men care branding

This review might sound a bit repetitive compared to the other positive reviews, but it is what it is. Mash and his crew at Spellbrand are fantastic at what they do! My branding looks amazing and I couldn't be happier!

My store launches next week and I've already had tons of compliments on my logo from potential customers. However, Spellbrand created more than just a logo for me, they created a true brand identity that conveys a feeling to my customers with something they can relate to.

I can't thank Mash and his team enough for creating something truly unique, inspiring, and exciting. I'm very proud of my branding. Thank you again!

Christian NoceraDapper Yankee
Premium Men's Grooming Branding

To bring home the essence of the brand and to stay away from the cliche imagery of a bearded man, the talented design team at Spellbrand came up with the idea of a lion mascot. The logo design is made up of a line art icon of a lion face with a majestic mane and sunglasses. This conveys the attitude and message of the brand.

men care branding

The full logo design is an emblematic design with a touch of vintage elegance and design elements to hint at the glory days of men’s grooming. The typography of the name – Dapper Yankee, was hand-created for this brand. The design also shows the words “Made in the USA”.

men care branding
men care branding
men care branding

We also created a beautiful brand pattern that can be used effectively on the packaging of the soaps, oils, and more. The pattern is made up of the main lion icon, a secondary icon that we crafted for this client, and some design elements taken from the primary logo design.

men care branding
men care branding
men care branding
men care branding
men care branding
men care branding

We crafted a stunning-looking secondary icon for the Dapper Yankee that is made up of the letters D and Y, which were created by hand along with a mini emblematic enclosure and a bow tie at the bottom. The result is a secondary mark that is unique and still retains the visual language of the primary brand mark.