Fusion Fresh 7-Eleven Concept Restaurant Branding

Client
7-Eleven
Location

Westlake, Florida

Category
Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
Deliverables
  • Final Source Files
  • Brand Style Guide

A new 7-Eleven store, gas station, and Fusion Fresh restaurant at 4670 Seminole Pratt Whitney Road in Westlake. Developed and operated by the Chaudhary Petroleum Group.

When CPG wanted to create a new concept restaurant extension of their 7-Eleven franchise, they came to Spellbrand to create a fresh and punchy branding to create the right impact and draw their customers in to try their fusion-inspired dishes and hospitality.

eleven concept restaurant branding
fusion restaurant business cards

The client is a massive developer with an impressive portfolio of properties and franchises in Florida. When they decided to extend one of their 7-Eleven franchises and add an innovative fusion restaurant to serve their customers better, they wanted a brand identity that connects their existing customer base with the new concept as well as draw a new generation of new customers.

fusion restaurant apron design
fusion restaurant coffee cup design
fusion restaurant secondary icon design

Headed by our chief brand strategist, the experienced teams at Spellbrand created a positioning strategy that translated into a stunning, punchy, and impactful visual identity with bright colors with warm and friendly design elements. The primary logo is simple and elegant that hides an abstract dish.

fusion restaurant business card design
fusion restaurant advertising design
fusion restaurant letterhead design
fusion restaurant tshirt design
fusion restaurant envelope design