Fusion Fresh 7-Eleven Concept Restaurant Branding
7-Eleven
Location
Westlake, Florida
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
- Icon Design
Deliverables
- Final Source Files
- Brand Style Guide
A new 7-Eleven store, gas station, and Fusion Fresh restaurant at 4670 Seminole Pratt Whitney Road in Westlake. Developed and operated by the Chaudhary Petroleum Group.
When CPG wanted to create a new concept restaurant extension of their 7-Eleven franchise, they came to Spellbrand to create a fresh and punchy branding to create the right impact and draw their customers in to try their fusion-inspired dishes and hospitality.
The client is a massive developer with an impressive portfolio of properties and franchises in Florida. When they decided to extend one of their 7-Eleven franchises and add an innovative fusion restaurant to serve their customers better, they wanted a brand identity that connects their existing customer base with the new concept as well as draw a new generation of new customers.
Headed by our chief brand strategist, the experienced teams at Spellbrand created a positioning strategy that translated into a stunning, punchy, and impactful visual identity with bright colors with warm and friendly design elements. The primary logo is simple and elegant that hides an abstract dish.
