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Arabica Coffee Shop Logo & Branding
Brand Strategy Case Study

Food & Beverage Brand Strategy & Identity: Arabica Coffee Shop Logo & Branding Case Study

Brand StrategyBrand IdentityLogo DesignWebsite Design
Arabica Coffee Shop Logo & Branding
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Arabica Coffee Shop: Vintage Style with Modern Twist

Situation: Launching New Cafe in Competitive Manhattan Market

Arabica Coffee Shop is a stunning new cafe that is being opened in downtown Manhattan. With a modern yet quirky interior and their dedication to crafting the best coffee using the highest quality Arabica coffee beans, Arabica poses to take the New York coffee scene by storm.

Coffee houses are not new to New York, but this one promises to recreate a vintage style with a modern twist. The Manhattan coffee market is highly competitive, with numerous cafes competing for attention. Arabica needed a brand identity that would communicate their unique positioning: vintage style with modern twist, using highest quality Ethiopian Arabica beans.

Arabica Coffee Shop Manhattan cafe brand identity and vintage-inspired emblematic logo design

Task: Create Brand Identity with Vintage Style and Modern Twist

The challenge required:

  • Vintage aesthetic: Vintage look and feel to cafe logo
  • Modern appeal: Brand that remains modern and relevant
  • Coffee focus: Visual identity that focuses on single cup of coffee
  • Ethiopian heritage: Brand that communicates highest quality Arabica beans from Ethiopia

Arabica Coffee Shop brand identity and logo design

Arabica Coffee Shop brand identity system

Arabica Coffee Shop logo design applications

Arabica Coffee Shop complete brand identity

Arabica Coffee Shop design

Arabica Coffee Shop logo design detail

The Heritage: Ethiopian Arabica Beans

Coffea arabica is a species of Coffea originally indigenous to the mountains of the southwestern highlands of Ethiopia. It is also known as the “coffee shrub of Arabia”, “mountain coffee” or “arabica coffee”. Coffea arabica is believed to be the first species of coffee to be cultivated, being grown in southwest Ethiopia for well over 1,000 years. By sourcing the highest quality Arabica beans from Addis Ababa, Ethiopia, and then making sure the baristas are trained and filled with passion, ACS is a must-visit destination in Manhattan.

Action: Strategic Brand Development

When the founders of Arabica wanted a fresh new brand identity, they came to Spellbrand. The client wanted a vintage look and feel to the cafe logo while still being modern. This was quite a challenging task since the two worlds are not similar. However, the talented logo design team at Spellbrand came up with a bunch of vintage-inspired emblematic logo concepts.

The final design the client selected is a circular emblem with the words Coffee Shop and Premium Coffee on top and bottom with Arabica in the middle. The client wanted to make sure that we focused on a single cup of coffee in the design which can be seen on top of the shop name flanked on either side by twigs of coffee leaves. To add some detail, we added abstract puffs of smoke and 3 stars which stand for the 3 founders of the brand and the coffee shop.

This logo design approach:

  • Creates circular emblem: Vintage-inspired emblematic design
  • Communicates premium: “Coffee Shop” and “Premium Coffee” text
  • Focuses on coffee: Single cup of coffee as central element
  • Adds heritage: Coffee leaves and abstract smoke suggest tradition
  • Represents founders: 3 stars representing 3 founders
  • Balances vintage and modern: Vintage look with modern appeal

Website Design: Setting the Brand Apart

We also created a stunning new website for the client which really sets this brand apart from the other coffee shops in New York.

Result: Vintage-Inspired Brand That Takes Manhattan by Storm

The brand identity we created for Arabica Coffee Shop successfully recreates vintage style with a modern twist. The comprehensive brand transformation delivers:

Strategic Outcomes

  • Vintage style achieved: Brand successfully recreates vintage style with modern twist
  • Market differentiation: Brand sets them apart from other coffee shops in New York
  • Coffee focus: Visual identity focuses on single cup of coffee and quality
  • Ethiopian heritage: Brand communicates highest quality Arabica beans from Ethiopia
  • Complete brand system: Vintage-inspired logo, website, and brand applications create cohesive experience

Implementation Success

Today, Arabica Coffee Shop uses this comprehensive brand identity to attract coffee lovers in Manhattan. The vintage-inspired emblematic logo design with circular emblem, single cup of coffee, coffee leaves, abstract smoke, and 3 stars creates a brand that promises to take the New York coffee scene by storm. The brand successfully positions Arabica Coffee Shop as a must-visit destination that sources the highest quality Arabica beans from Addis Ababa, Ethiopia, with trained and passionate baristas, recreating vintage style with a modern twist in a stunning new cafe that sets them apart from other coffee shops in New York.

What our clients say

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

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