Our Story

A Collaborative Boutique Branding Agency

Back in 1998, two friends, Mash and Ben, working in a large software firm in Florida, decided to start their own design company specializing in corporate identity development and branding. With humble beginnings and a 2 man work force SpellBrand was launched in the spring of 1998 in a small one room corner office in Sarasota.

Spellbrand grew rapidly in the first few years and by 2002, the brand was established and the decision was made to go online. SpellBrand.com was launched in March 2002 as an extension of Spellbrand and geared towards the small businesses that would appreciate quality work at affordable rates and would use the internet to get logo design services.

While Spellbrand Inc. excels as a brand agency with medium to large companies with decent brand budgets, SpellBrand also continues to thrive as a high quality and affordable solution to the small business owners who want to work with true design professionals.

After more than 18 years, today SpellBrand is one of the leading online brand identity and website design agencies with partner offices in 5 countries over 4 continents. We are a truly agile digital agency with a remote working structure and a creative team spread all over the world.

We also have a reliable and talented group of highly skilled and specialized collaborators we work with. This collaborative approach ensures that the right people are working on your project at all times. The result is truly magical!

Our Mission

Our Mission is to help small and medium sized startups leverage Brand Strategy to become successful brands through creative solutions.

Most startups launch with out a solid understanding as to how they should position themselves to gain traction with their customers and dominate their competitors. They usually choose “me-too” tactics and generic messaging to communicate their value to their target audience. Sometimes they do not communicate their value at all.

We at SpellBrand strive everyday to change this status quo by helping startups realize the importance of brand strategy that sets the tone and tempo of their brands and lead them down the path of brand success.

Our Growth

In April 2012, we decided that it was time to refresh our brand. This cameSpellBrand Office Front Sign about due to the realization that we were targeting the wrong type of customer and competing with the wrong crowd. We decided to change our brand from being a logo design shop to a “Brand Design Agency”. We retained our brand icon – the humming bird, which represents speed, accuracy and creativity – all attributes that SpellBrand stands for. We also redesigned our website and our service offerings.
Going forward, SpellBrand is going to shift it’s focus from taking on all kinds of work to being more selective in terms of projects we work on. We want to create designs and brands for companies that truly understand the power and significance of great design and how it effects a company’s bottom-line. We are also going to be shifting operations from Cleveland, OH to New York by October 2012 (Read about why we moved). The move would reinforce our brand and enable us to be even better at what we do.

If you are looking for a US based logo and web design company that offers high quality design at very affordable rates, then SpellBrand is the best bet for you. Give us a try to see the difference!Today SpellBrand is one of the leading online logo design and functional website design companies with over 40 employees, offices in 5 cities around the world and a family of 1000s of satisfied logo design customers.

SpellBrand has some of the most talented designers in the industry with a combined design experience of over 60,000 hours. Most of our designers have been with us for 4 years or more and some had even moved from Florida to Ohio, when we decided to relocate our studio and then to New York where we are currently headquartered.



What is the bird in our logo?

Humming Bird Brand IconThe bird in our logo is a humming bird. The reason we chose the humming bird to represent us is because of the qualities and attributes that a humming bird possesses that closely aligns with how we see our brand. A humming bird is FAST, ACCURATE & CREATIVE – all attributes that describe SPELLBRAND perfectly.

A hummingbird’s flight is its most unusual behavior. Hummingbirds are the only types of birds that can sustain long term hovering, and they are acrobatic flyers that can also fly backwards and change direction almost instantly. We believe SPELLBRAND is company that has been sustaining itself through thick and thin and retaining it’s core brand values and ethos.

CrystalLinks describes humming birds as: “The Hummingbird is another symbol of regeneration or resurrection. Hummingbird is the creature that opens the heart. When the hurt that caused us to close our hearts gets a chance to heal, our hearts are free to open again. With hummingbird consciousness, we learn the truth of beauty. Our life becomes a wonderland of delights in flowers, aromas and tastes. We laugh and enjoy creation, we appreciate the magic of the present moment, and the magic of being alive.” (source)

Our Social Media Channels

Our LinkedIn Page | Our Twitter Page | Our FaceBook Page | Our Google+ Page | Our Pinterest Page | Our Youtube Page | Our Behance Page | Our Dribble Page

To find us on Google Local Business click here and here.

Our Commitment To Design Professionalism

I hereby pledge my dedication to the highest standards of professionalism, integrity, and competence in design and development practice and promise to uphold the spirit and letter of the Code of Professional Conduct through consistent practice and habitual reflection on my actions. – Mash Bonigala (Founder & CEO)

  • SpellBrand was able to take my business idea and create a brand identity which was much better than what I had expected. They are very articulate and the logo they created is highly illustrative. We are very proud to have this new logo representing our agency.

    Scott C. Robertson
    Scott C. RobertsonFraud Investigator OHIO INTEL
  • This is my first project with SpellBrand and these guys definitely did exceeded my expectations, thank you. Very professional work and results. It’s worths it. Truly recommended.

    Hugo Santos
    Hugo SantosWeb Fusion, Sao Paulo, 01318-001
  • I was looking for a simple logo to represent my new company but what I got was beyond my expectations.

    Derrick Lamers
    Derrick LamersLamers Creative
  • Brilliant! Very professional, great communication and fantastic logos! I was expecting to have to go back and forth trying to find the right logo design for my company, however, with 5 designers on the case, they hit the nail on the head first time. I absolutely LOVE my logo and would highly recommend SpellBrand to anyone looking to get one. Looking forward to the website part now.

    Vanessa Gustin-Macfarlane
    Vanessa Gustin-Macfarlaneibiosys Solutions Ltd, Weybridge, Surrey, UK
  • Exceptionally perceptive of the client’s wants and needs. SpellBrand were able to, intuitively, understand what kind of design and look I was going for. Wonderful team!

    Brittany Powers
    Brittany PowersPepper
  • We are pleased with how quickly your team completed our new company logo. We were surprised that with only 4 revisions we had arrived at the finished logo. Great job! We will be happy to do business with your company in the future.
    54 South Beechwood Road, Niantic, CT 06357
    Tel: (860) 739-2377

    Matthew Bruns
    Matthew BrunsSafecor LLC
  • Thanks Mash for your hard work, the whole process was easier than expected with the Studio floor experience and your turn-around time between rounds was super fast! I would definitely use SpellBrand again in the future!

    Matt Esser
    Matt EsserSuper Toid LLC
  • Great work guys!
    Very nice artwork with excellent turnaround time, plus your email updates are by far the most efficient of the 6 different logo shops we used on this project.
    Thanks again!
    Tel: 443 676 1061

    Jonathan Irwin
    Jonathan IrwinSendAScoop, 8210 Whitebark Ln, Severn, MD 21144