All other factors being equal, the brand with the better name will come out on top! – Al & Laura Ries
Having the right kind of brand name is half the battle in creating the right kind of brand recall, market exposure and build trust with your target audience. Savvy entrepreneurs and businesses invest in getting the right kind of brand name because they realize that a brand name sticks around the for the duration of the business or company and unlike the business logo, color palette or website design, can not be changed once it has been selected and started being used.
At SpellBrand, we have studied the art of creating brand names and have created impactful brand names for businesses from around the world. We understand what it takes to create the right kind of brand name that not only sounds great but also has a brand story anchor that helps it connect with its target audience.
SpellBrand was able to take my business idea and create a brand identity which was much better than what I had expected. They are very articulate and the logo they created is highly illustrative. We are very proud to have this new logo representing our agency.
This is my first project with SpellBrand and these guys definitely did exceeded my expectations, thank you. Very professional work and results. It’s worths it. Truly recommended.
I was looking for a simple logo to represent my new company but what I got was beyond my expectations.
Our Brand Naming Process
We talk to you to understand your brand vision and goals
One of our brand strategists will connect with you to understand where you are in your Brand Immersion Journey™
Deep discovery and research
We conduct deep research on the company, the industry in general and then we brain storm to come up with inventive, experimental, evocative and general names. We try and keep the names unique.
Trademark and domain name search
For each of the brand names that we come up with, we conduct a preliminary trademark search and also ensure that a domain name is available to register.
Brand name presentation
We then present you with a list of 4-6 names and discuss with you on what the brand means and how the name relates to the brand. This is a good time to look at the core values and core identity.
100% Copyrights to the brand name
At the end of the project, we will give you a certificate of ownership of the brand name. You will have 100% copyrights over the name.