Chinese Footwear Brand Identity

COTTIMO is a Chinese footwear brand intent on entering the western market in the US, UK, and the EU. To help them create the right impact and brand recall, COTTIMO realized they needed a new brand identity and a brand mark logo design that was simple, powerful, and one that elevated the brand. To realize this requirement they came to Spellbrand. You can see the result below.

COTTIMO designs and manufactures robust and beautiful looking walking, hiking, and work boots and shoes and they wanted to reflect the aspect of hiking in the brand mark. The award-winning team at Spellbrand came up with a visual strategy that includes hills, snow, and hiking in the logo mark while still being clean, simple, and very striking. Coupled with a single color palette of a rich red, the logo mark is unmistakable!

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