Chinese Footwear Brand Identity
COTTIMO
Location
Beijing, China
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
- Icon Design
Deliverables
- Final Source Files
- Brand Style Guide
COTTIMO is a Chinese footwear brand intent on entering the western market in the US, UK, and the EU.
To help them create the right impact and brand recall, COTTIMO realized they needed a new brand identity and a brand mark logo design that was simple, powerful, and one that elevated the brand. To realize this requirement they came to Spellbrand. You can see the result below.
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-1.jpg)
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-4.jpg)
COTTIMO designs and manufactures robust and beautiful looking walking, hiking, and work boots and shoes and they wanted to reflect the aspect of hiking in the brand mark. The award-winning team at Spellbrand came up with a visual strategy that includes hills, snow, and hiking in the logo mark while still being clean, simple, and very striking. Coupled with a single color palette of a rich red, the logo mark is unmistakable!
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-5.jpg)
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-2.jpg)
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-7.jpg)
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-3.jpg)
![cottimo chinese shoe brand](https://www.spellbrand.com/wp-content/uploads/2021/10/cottimo-chinese-shoe-brand-6.jpg)