Projects Details: 

The Idea Bunny

Services: Logo Design, Branding, Strategy, Art Direction

Client Location: New York, NY

Inspiration:

The design comes directly from the literal representation of the brand name – idea bunny – leading to an iconic design of a rabbit with light bulbs as its ears. The design is stunning and the color scheme adds a sense of robust and clean look and feel.

The simplicity and boldness is extended to the stationery design and other branding elements. The client did not want a cute bunny and I think we managed to create an icon that is both friendly and yet professional.