What is an iconic logo?
An iconic logo is made up of a usually simple icon that either represents literally or through abstraction what the company does or what it stands for.
Iconic logos are the most popular type of logos. You can see iconic logos everywhere – from Fortune 500 companies to your local mom and pop stores. However, creating an iconic logo that creates brand recognition is not an easy task.
Most brands are tempted to go down either the abstract logo, elegant logo, or the iconic logo route because these types of logos make sense immediately. In most cases, it may work out. But a logo design is more than just making sense. It has to communicate the brand message (or at least a part of it) and should align with the target audience. Often illustrative logos can communicate the brand message quite clearly but they come with their own limitations.
In this post, we will look at a few examples of iconic logos we created for our clients over the years and explore the design style as well as the meaning of each logo.
As we create more and more iconic logo designs for our clients, we will update this page and add any new styles. Hope you found this post useful in terms of helping understand the different types of iconic logo styles and how they can help your brand create brand recognition.