What is an elegant logo?
Out of all types of effective logos, an elegant logo is the hardest to define. However, for the purpose of this post, we define an elegant logo as a logo design that takes the middle path in terms of design complexity, literal representation, layout, and typography.
Compared to the iconic logo or the abstract logo, an elegant logo design can work equally well for a wide range of market segments and industries. The reason is simple – elegance can be used effectively to appeal to the target audience subtly.
In this post, we look at a few examples of elegant logos that we created for clients at Spellbrand. We will discuss each logo example to see how elegance plays an important part in brand message communication.
These are just a few examples from our client portfolio. As we create more elegant logos for our clients, we will keep updating this page.