What is an abstract logo?
In the past, logo designs tended to be quite literal and brands typically would showcase what they did or sold in a very illustrative way. But that design style of logo is slowly starting to die out although there are and always will be instances when an illustrative and literal logo would suit the brand perfectly.
The reason for that is the nature of branding itself. Creating a primary logo design for a brand is all about the message it needs to communicate to the target audience and create a connection. So, if the brand strategy dictates that a literal symbol, an elegant logo, or illustration would create that connection with the target audience then that is how the logo should be designed.
The polar opposite of a literal logo is an abstract logo.
An abstract logo is a logo design that communicates its message through an abstract design that takes effort to understand and decipher. It is a design style that takes a literal object or idea and then turns it into an abstract representation.
A simple example would be an icon of a hand. An illustrative logo may have a design that looks like a hand and can be recognized right away that it is a hand. An abstract representation of that hand could be a star-like design with five pointy appendages radiating from the center which represents the hand.
Why you may ask!
In this article, we look at the abstract style of logo design and why it is used in branding. We are going to look at the different styles of abstract logos by analyzing a few logos that we created for our clients.
There are tons of other abstract logo design styles and we will be updating this page frequently to reflect newer design strategies. If you have any questions about this design style simply reach out to us.