Process Fusion Software Brand Identity
Process Fusion is a software company dealing with digital transformation, data process, workflow, security, simplicity, IT environmentally agnostic, AI, machine learning, eliminate human data errors, business inefficiencies, improved productivity, saving time and cost and related services.
The brand is a fusion of all products and is focused on digital transformation and data processing, hence the name process fusion. All their products move data in a process in an infinite loop, to improve business data efficiencies within an organization. They move a lot of physical data (fax, paper etc.) into digital data and processed in a company’s system, then it can be moved back out to physical data (print etc.) or continued to be pushed through their system in digital format to others, (pdf etc.).
The client wanted a modern yet classic looking logo design to kick start their rebranding process. The talented team took the idea of “process in an infinite loop” and crafter a logo mark that brings the concept of the infinite to a new aesthetic and bucks the cliched trends. The result is a pleasing looking brand mark and color palette.