Bocconcini Bakery: Gluten-Free Alternatives with Italian Flair

Situation: Creating Brand Identity for Innovative Gluten-Free Bakery

Bocconcini Bakery is an innovative bakery determined to provide gluten-free eaters with alternatives to normal bakery products they may be missing.

They plan on producing bakery products that will use gluten-free special Italian blends. Here are some of the treats that will be in their range: loaves, ciabatta, focaccia, pizza, calzoni, croissants, plum cakes, and plenty of other desserts for customers to enjoy.

The gluten-free market is competitive, with many brands fighting for consumer business. Bocconcini Bakery needed a brand identity that would stand out from the crowd while communicating quality, friendliness, and dedication to excellence.

Task: Create Brand Identity Standing Out in Gluten-Free Market

The challenge required:

Gluten-free alternatives: Brand identity that communicates alternatives to normal bakery products
Italian blends: Visual identity that communicates gluten-free special Italian blends
Wide range: Brand that communicates wide range of products
Stand out: Logo design that stands out in competitive gluten-free market
Quality communication: Brand that shows bakery is friendly, high-quality, dedicated to excellence

The Gluten-Free Market: Growing Opportunity

Rewind to a couple of years ago and you would find it very difficult to find any food product with the label, “Gluten-Free”, on the packaging. However, thanks largely to the health craze that’s been sweeping the United States in the past few years, gluten-free items have now become a staple in the aisles of our grocery stores. There are often entire sections dedicated to foods that are gluten-free and those foods for people with other intolerances.

However, a large majority of the gluten-free market isn’t even dedicated to those who have celiac disease and actually can’t digest gluten. Many health-conscious Americans have gotten the gluten-free trend going by giving up gluten as part of their health journey. According to some studies, around 55% gluten-free consumers spend 30% or more of their grocery budgets on gluten-free items. And a large majority of those shoppers will shop at multiple grocery stores in order to find gluten-free products.

This market opportunity works because:

Growing market: Gluten-free items now staple in grocery stores
Health-conscious consumers: Many giving up gluten as part of health journey
High spending: 55% spend 30% or more of grocery budgets on gluten-free
Multiple stores: Shoppers visit multiple stores to find gluten-free products

The Need: Freshly Baked Gluten-Free Alternatives

When you take all of this into account, you can see where the market is wide-open for stores, bakeries, and restaurants that offer gluten-free alternatives to normal food products. And there’s nothing that those with celiac disease or those who have given up gluten miss more than freshly baked bread and pastries. Seriously, imagine having to give up ciabatta, pizza, croissants, and so many other delicious delicacies!

That’s where brands like the Bocconcini Bakery come into play. This innovative bakery is determined to provide gluten-free eaters with alternatives to normal bakery products they may be missing. They plan on producing bakery products that will use gluten-free special Italian blends. Here are some of the treats that will be in their range: loaves, ciabatta, focaccia, pizza, calzoni, croissants, plum cakes, and plenty of other desserts for customers to enjoy. Yum!

Action: Strategic Brand Development

Brand Solution: Warm and Friendly Logo Design

That’s why the Bocconcini Bakery came to our talented branding team to develop their new logo. They want to show customers that their bakery is friendly, full of high-quality products, dedicated to excellence, and wants to provide the best experience ever to customers. So, our team got to work to develop a logo that would encompass all of these characteristics.

The design that they came up with is one that’s reminiscent of bakeries that you might see in small towns. It’s pretty simple but gives off a warm and friendly vibe that easily draws in the customer. It’s a design that makes it clear to consumers that this a gluten-free establishment, but that doesn’t mean the baked goods are any less delicious than others!

This logo design:

Evokes small town bakery: Reminiscent of bakeries in small towns
Ensures simplicity: Pretty simple but warm and friendly
Creates warm vibe: Gives off warm and friendly vibe that draws customers
Clarifies gluten-free: Makes it clear this is gluten-free establishment
Communicates quality: Baked goods are no less delicious than others

Result: Brand Identity That Stands Out

The brand identity we created for Bocconcini Bakery successfully positions them as an innovative bakery. The comprehensive brand transformation delivers:

Strategic Outcomes

Gluten-free alternatives: Brand identity successfully communicates alternatives to normal bakery products
Italian blends: Visual identity successfully communicates gluten-free special Italian blends
Wide range: Brand successfully communicates wide range of products
Stand out: Logo design successfully stands out in competitive gluten-free market
Quality communication: Brand successfully shows bakery is friendly, high-quality, dedicated to excellence
Complete brand system: Warm friendly logo, brand identity system, and visual language create unified experience

Implementation Success

Today, Bocconcini Bakery uses this comprehensive brand identity to attract gluten-free consumers who miss freshly baked bread and pastries. The warm and friendly logo design that’s reminiscent of small town bakeries creates a brand that stands out from the competitive gluten-free market, showing customers that the bakery is friendly, full of high-quality products, dedicated to excellence, and wants to provide the best experience ever. The brand successfully positions Bocconcini Bakery as an innovative bakery that produces loaves, ciabatta, focaccia, pizza, calzoni, croissants, plum cakes, and plenty of other desserts using gluten-free special Italian blends, with a warm and friendly logo design that makes it clear this is a gluten-free establishment where baked goods are no less delicious than others.