Food Logo Design
Beverage Logo Design

Award Winning Design Team
Over 20 Years Experience
Creating Food & Beverage Logos

Featured Case Study

The client is located in France operating a micro coffee roaster. With an emphasis on organic and fair-trade coffee and operating for the last five years, the client had been building up French clientele to drinking speciality coffee, lighter roasts with more flavour.

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Custom Food Logo Design & Drink Logo Design

No one loves to eat and drink like Americans, which is why our supermarkets, the internet, and even street corners are filled with a range of culinary choices. However, some food and drink businesses seem to flourish while others flounder. It’s difficult to nail down an exact equation that guarantees success, but food logo design and drink logos seem to be an important factor. The branding can be designed to entice the customer and create buzz, which is both the most effective and least expensive type of advertising.

There are many types of related businesses and just as many types of logos for this field. People are often confused and a little overwhelmed by the many choices available, so your food logo design is a can’t-be-missed chance to show them why you are different as can be seen in our Top 10 Coffee Shop Logos. If your business is in a special niche or carries a hard-to-find product, this may be a good basis for your logo. If you specialize in a specific nationality’s products, logos can be designed around this as well. This makes it easier for customers to see why they should choose you.

If your business or restaurant sells a wider range of products, you will need a different type of logo. One way to create a logo that is just perfect for you is to choose a style based on that of your locations. If you have a fun, retro theme, this can be turned into a bright logo reminiscent of happier times. If you cater to a more sophisticated crowd, elegant identities can be designed to show the quality of your experience. Whatever your personal style, it’s important to express this to your logo designer so they can create a logo that is just perfect for you.

There are no colors or shapes that are traditionally used in food branding, so the sky is the limit. Your business’s color palette and unique style can be expressed in a professional and attractive way that will hopefully be just as appealing to your target customers.

We’ve all heard that ‘green is the new black’, so if your business has an earth-friendly side, this certainly should be expressed in your identity. This can be accomplished by using earthy colors such as browns, greens, and other hues. Other images that express earth-friendliness are a globe, sunshine, natural scenes, and even simple round shapes. With many people on the lookout for organic, vegetarian, and other green options, you should proudly display this side of your business. This can be accomplished in an attractive and inviting way.

This business sector is incredibly competitive, with new business springing up every day and then folding almost as quickly. However, there is no need to be discouraged by this turnover. You can give your business the advantage that it needs by having a unique, professional food logo design. Luckily, with the right company, this can be an easy process that you will never regret.

Top 10 Beverage Logos

Drink Up! The Top Ten Beverage Logos and Why You Have Them in Your Refrigerator Right Now

What’s in your glass right now? If you are like many Americans, it is one of the sodas on our top ten logo list. These beverages are well-known not just for their great taste, but for their superior branding and corporate food and drinks logo design. These ten are clear winners not just for their high quality flavors, but for their high quality images.

1. Sunkist

The corporate logo design chosen by Sunkist is representative of the company and the image they are trying to portray. The background of the logo is orange, which is tied into the orange color and flavor of the soda. The name of the company is surrounded by blue waves, a refreshing image. The waves at the top wrap into a circle, which ties into the sun in the name of the beverage.

2. 7-Up

This much loved lemon-lime soda has one of the most unchanged and recognizable soft drink logos in the world. It features the name in yellow, a bright color that is also the color of a lemon, and green, a calming, organic color that represents the lime, with a red dot between the numeral seven and the word ‘up’. This dot is meant to represent a bubble, but it is put in an eye catching red color that adds brightness to the overall corporate logo design.

3. Pepsi Cola

This logo is a winner because it incorporates so many symbols into one simple logo. First, it is a circle, which is both an inclusive shape and also one that is suggestive of carbonation and bubbles. Second, the logo is red, white, and blue, which is appropriate as Pepsi considers itself an all-American beverage. Last, there is a wave-like shape through the circle, which suggests water, a refreshing image that is likely to be attractive to someone who is picking out a beverage.

4. Coca Cola

This classic soft drink company has perhaps the most recognizable corporate logo design in the world. The logo is currently the company name written in their classic font, in a deep red that has traditionally been associated with the cola flavor. The scrolling letters may not be the most original logo, but they are so recognizable that this company would be foolish to change them now. With billions of people buying into this logo and the product it represents, Coca Cola has a clear winner.

5. Monster Energy

This energy drink does an excellent job of setting itself apart from your average soft drink. First, the energy drink logo design has a large ‘M’ that is drawn to appear to be claw marks from the monster that the name refers to. The black background is edgy and stylish, while the bright green accents are in an energetic, neon color. The name is written in white in a distinctive font that has come to be associated with the drink company.

6. Stewart’s Fountain Drinks

Stewart’s is trying to be and look different from other soft drink companies by focusing on classic flavors and high quality. The logo portrays this with a vintage font and the classic icon of a root beer mug. The colors of burnt sienna and white are retro enough to give the logo some kitsch, making this a highly effective logo for this soft drink company. Read a recent article we wrote about A Nation on a Beer Budget.

7. Gatorade

This classic sports drink has moved into the twenty-first century with a recognizable logo that attracts both major athletes and amateurs alike. The corporate logo design features the product name in its classic, recognizable font, written in a refreshing green that is reminiscent of grass and greenery. In the background is a bold orange lightning bolt, which is a common symbol of quick bursts of energy. The message is that the role of sports logos drink both refreshes and energizes those who choose it, which is exactly what a sports drink company would want people to believe.

8. Mountain Dew

This soft drink, known for its extremely high caffeine content, has decided to make its energizing potential part of its corporate logo design. The name is fitted into a lightning bolt shape, similar to that seen in the logo of rival Gatorade. It is a refreshing green with red accents, adding to the energizing effect. This logo is similar to that of many sports and energy drinks, but it manages to be different by using the lightning bolt as a central figure instead of an accent. Check out the top 10 coffee shop logos.

9. Jones Soda Co.

This soft drink company began as a small, Seattle-based beverage that enjoyed much local renown, but wasn’t known outside the area. That, however, has changed. Jones Soda is known for their unusual flavors that are nonetheless simple, bold, and strikingly authentic. The corporate logo design matches the soda, written in a simple, bold font in black with no graphics whatsoever. Jones knows they can afford to use their logo to put the emphasis on their product.

10. Sierra Mist

Sierra Mist is a popular lemon-lime soda beverage that is similar to Sprite and 7-Up. However, its marketing and corporate logo design is very different. The logo features the name written in a fresh green font, with a color suggestive of nature and the outdoors. The word ‘mist’ is written in blurred letters that seem misty, suggesting the very word they spell. This logo design is different from other soft drink logos but still very effective for prospective customers look for a cool, different beverage.

Some companies make the list because they follow all of the rules of corporate logo design. Others are memorable logo icons simply because they break the rules. Regardless of the drink, be it ordinary beverages or premium whisky, what is important is that a logo be both appropriate for that drink and memorable enough to be recognized by a large number of people. In the end, a great logo can be the boost a drink needs to climb its way to popularity and develop the customer loyalty it needs.

Top 10 Children’s Beverage Logos

Children comprise a savvy group of consumers who, despite their young age, are very aware of brand image. Logo design is a very important part of marketing to this crowd. Not only must the logo be eye catching enough to win the child’s attention, it must also appeal to the parent who has the actual spending power. These companies have food and drink logos that appeal to both markets, which has won them a place in lunch boxes all over the United States.

1. Capri Sun Logo Design

The Capri Sun logo is deceptively simple. A blue and yellow color palette refers both to clear, refreshing water as well as warm sunshine, two images that are very relevant to beverages. In addition, the yellow creates a focal point for the logo. This color scheme is one that we will see a lot of in children’s beverage logo design because it is so effective. The font is bold and simple, leaving a logo that can be successfully placed on the never-ending parade of new lines and products marketed to this audience. A ribbon below lets the grown-ups know that the product is all natural.

2. Icee Logo Design

Children for generations have begged for this semi-frozen beverage treat, and the company clearly is unwilling to change a now classic logo that has worked for so long. This logo remains the same after decades of use, with red and blue referring to the two main flavors offered by this brand (cherry and blue raspberry). The blue is chilly and cool, while the red grabs the young consumer’s attention. The letters are bold with icicles hanging off them to refer to the ice crystals that make this beverage such a popular summer treat for children all over the nation.

3. AquaPod Logo Design

Can something as basic as water be marketed to children? The AquaPod logo design shows that it indeed is possible. The blue background relates directly to clear, refreshing water, while the yellow and orange letters pop against the cool background. The letters are rounded to be friendly to young consumers, but oriented so they appear to be moving. Water splashing around and through the center of the initial letter leaves no question as to the product, while creating visual interest.

4. Hawaiian Punch Logo Design

Once again we see the familiar refreshing blue, this time with a red hue that is identical to this drink’s well known color. The lettering is bold with sharp edges that give it an edgy image. A red surfboard below the writing refers to a sport commonly associated with Hawaii, while the familiar Hawaiian Punch character offers a refreshing, iced glass of the drink. Red is not a color commonly used in beverages logo designs, but it works well here because it ties in to the color of the drink while adding visibility.

5. Nesquik Logo Design

This logo features the cocoa flavored bunny rabbit that is featured in ads for the product, tying in to the marketing and the brand while adding to the child-friendliness of the logo. The yellow and blue is commonly associated with beverages in the United States, while the slanted orientation of the letters gives a feeling of movement that reflects the ‘Quik’ in the name. The familiar Nestle logo is prominently placed in its familiar red to tie this niche product into the well-known parent brand.

6. Sunny Delight Logo Design

Sunny Delight recently rebranded and changed its logo to appeal more to its young market. Will this be successful? A refreshing blue is seen here, but now with a youthful orange that refers to the citrus fruit used in the drink. The swirling letters refer to the liquid inside the bottle as well as giving a sense of movement, while a fruity orange sun ties the name into the flavor. Green letters add a natural touch while advertising for parents that this drink includes ‘absolutely nothing artificial’.

7. Juicy Juice Logo Design

This logo is made to appeal more to parents than to children, with plain letters and the sole image being a berry dotting the ‘I’ in the first word. A sophisticated black ribbon advises parents that this product is a healthier alternative to those with which it shares the shelf. The background in this case is purple, but it varies according to the flavor of the juice. The conspicuous lack of fun characters and the familiar blue show that the drink is a more parent friendly choice.

8. Kool-Aid Logo Design

This drink is an American classic, with a logo that has changed little over the years. This text-only logo design is both versatile and refreshing in blue and white. The letters are square and substantial, with shadowing that makes them pop all the more. The first letters of both words curl up at the bottoms to give a little visual interest. This logo may be the simplest of the bunch, but that allows it both versatility while allowing the familiar character associated with the brand to take center stage in advertisements and on package labeling.

9. Mott’s Logo Design

This drink goes for a slightly more natural image by replacing the refreshing blue seen in other children’s drinks with a natural green. The logo still attracts attention with a bold yellow. The round shape is friendly, but the pointy black block letters show the drink’s serious side. White rays backlighting the ‘O’ reinforce the friendly nature of the circle while creating a reference to the sun. The sole image is of a leaf that makes up the apostrophe, adding to the natural feeling that the brand is trying to portray. The tagline further communicates this: ‘Hand Picked Goodness’.

10. Ocean Spray Logo Design

Ocean Spray makes a variety of products for people of all ages, so the logo must appeal to all. The blues are refreshing and refer to the liquid nature of both the juices and the company name. The wave creates a feeling of movement, while the circular shape makes the logo design more friendly. The letters are plain and white, without serifs or accents, to allow the emphasis to remain on the simple image.

Food Logo Design Beverage Logo Design

Award Winning Design Team Over 20 Years Experience Creating Food & Beverage Logos