Our Brand Identity package includes the following:
- 6 Initial logo design concepts to choose from
- Revisions/tweaks on the selected concept
- 8 different final file formats of your new logo design
- 100% ownership of the final logo design
PLUS
- Secondary brand mark
- Official brand pattern
- Matching stationery design business card, letterhead, and envelope design
- Invoice / Memo Images: Provide Hi-Res png format for use in QuickBooks, internal memos, etc.
- Facebook cover image and avatar images
- Email Signature graphic
CLICK HERE to see more details of all these deliverables.
Here are some examples of awesome logo designs we created for our clients
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After much research and brainstorming, our award-winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.
Logo Design Phase
Identity System Phase
- Along with the main logo design, we will brainstorm and create a secondary and even a tertiary icon that will compliment your primary brand mark
- An official pattern will be created that can be used in a variety of different scenarios to give your brand a “branded look and feel”.
- We will also present potential product branding suggestions via a series of mockups*** so you can visualize and get inspired for your future product branding
Stationery Design Phase
- Once the logo design is completed, we swiftly move onto the stationery design phase
- We create a beautiful matching business card, letterhead, and envelope design and show you the concept in a beautiful layout as you can see on the right-hand side image
- You can ask for tweaks or changes to the design layout
- Once you are happy with the final design, we create printer-ready file formats in AI, EPS, and PDF formats
- You can download the final files and send them to your printer
Facebook Cover + Email Signature Phase
- Finally, we will create a beautiful Facebook cover image and avatar
- We also create an email signature image so you can use your brand identity consistently
The Brand Identity Process
SpellBrand is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 1998, we have built over 2000+ magical brand identities!
Brand Identity Process
1. DISCOVERY & RESEARCH
We start the process with an in-depth discovery and research phase where we look into what your brand is and stands for. We also conduct a competitive analysis to understand the trends in the market segment and how to ensure your identity stands apart.
Quick Fact: Clarifying your brand message leads to the quickest gains in terms of increasing sales and revenue. If you have not already worked on your positioning and brand clarity then perhaps you could check out our strategy service.
Brand Identity Process
2. PRIMARY LOGO DESIGN
The key to your brand visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity system would turn out. We specialise in creating logo designs that not only look awesome but also align with your brand message and story. Looking for just a logo design? Click Here.
Quick fact: Over 80% of business owners consider a logo design as an “expense”! On the contrary, it is a great “investment” in the success of your brand!
Brand Identity Process
3. SECONDARY ICON/MARK
Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather etc.
Quick Fact: One of the primary reasons big brands seem to have awesome branding is that they use a secondary brand mark in a strategic way to enhance their brand identity!
Brand Identity Process
4. OFFICIAL BRAND PATTERN
We will create an official brand pattern that can be used inside apparel lining or on the back of the packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media, and more.
Quick Fact: Official brand patterns are crucial to creating a branded perception and for beating the competition in terms of look and feel!
Brand Identity Process
5. MATCHING STATIONERY
To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design.
Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.
Brand Identity Process
6. FACEBOOK COVER IMAGE, AVATAR AND EMAIL SIGNATURE
We will create a beautiful Facebook cover image and avatar that you can use to brand your Facebook business page and create the right impact on your page followers and community. We will also create an email signature image.
Quick Fact: Give this guide to vendors, sign makers, website designs, printers etc to achieve a consistent look and feel for your brand.
Brand Identity Process
7. BRAND STYLE GUIDE
One of the essential documents any business can have is a brand style guide to ensure brand consistency throughout any collateral you produce – no matter who created it. This style guide includes your primary and secondary logo technical specs, usage rules, color palettes, typography, image styles, and more.
Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.
Read all about the importance of a style guide and how to create a killer brand manual.
