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Award-winning Brand Identity Service

Unleash Your Brand’s Potential with Our Expertise – Trust the Leading Brand Identity Agency. Our award-winning brand identity agency is designed to help businesses of all sizes establish a strong, memorable, consistent brand image and improve the branding process.

Step 1

Project Discovery

Our team of experienced creative directors is here to help you transform your brand and make a lasting impression on your target market.

Start your journey to brand success by applying to work with our brand identity agency. Our creative director will schedule a personalized Zoom video call with you to dive into your unique brand requirements and explore if we are the perfect match to bring your vision to life.

Upon completing the Project Discovery call, we will send you a detailed proposal and upon your approval, a deposit will be required to kick off the project and bring your brand to life. Apply now!

Step 2

Design Presentation

The design process of our graphic design team elevates and differentiates your brand in the market. 

Our expert designers will immerse themselves in your brand to research, brainstorm, ideate, and craft up to 6 unique design directions, each with its own compelling story and external world context.

In just two weeks, we’ll present you with a range of visually stunning options that perfectly align with your brand strategy and connect with your target customer.

Get ready to take your brand to the next level!

Step 3

Finalize Design

If you’ve fallen in love with one of our design directions, it’s time to make it official. 

Pay the remaining balance, and we’ll fine-tune the design to meet your specifications.

You’ll receive the final files, including all necessary formats and copyrights, so you can use your new visual identity immediately.

Don’t settle for anything less than the perfect 

representation of your brand. 

Choose the design and color scheme that speaks to you and take the next step to bring your brand to the next level using our brand identity service.

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VISUAL BRAND IDENTITY

Elevate Your Brand’s Visual Presence with Our Complete Brand Identity Package. This all-inclusive solution delivers everything you need to make your brand stand out, including dazzling logos, captivating business cards, and more. Upgrade to our Brand Identity Package today and watch your brand become the talk of the town!

Our Brand Identity Package is the complete solution to elevate your brand’s visual presence. With this package, you’ll receive the following:

  • Custom Logo Design: 6 initial logo design concepts to choose from, with unlimited revisions on your selected concept until you’re 100% satisfied. Plus, receive 8 different file formats of your new logo design for seamless integration across all platforms.
  • Secondary Brand Mark: A versatile secondary symbol to complement your main logo, giving you more flexibility and options for your brand.
  • Brand Pattern: A unique pattern that further enhances your brand’s visual identity, perfect for use on your website, social media, and other materials.
  • Matching Stationery: Impress clients and partners with a polished and cohesive brand image, including a custom business card, letterhead, and envelope design.
  • Invoice & Memo Images: High-resolution PNG images to use in invoices, memos, and other internal documents, making your brand look professional in every aspect.
  • Social Media Assets: Stand out on Facebook with a customized cover image and avatar images, plus an eye-catching email signature graphic.
  • Brand Style Guide: A comprehensive guide to help ensure consistent application of your brand elements across all materials, ensuring a cohesive and professional image.

With our Brand Identity Package, you’ll have everything you need to take your brand to the next level, plus peace of mind with 100% ownership of the final design.

REQUEST PROPOSAL

TOTAL BRAND BUILDING

Build Your Business for Success with Our Complete Brand Building Package – Reach Your Goals Today! Our Complete Brand Building Package has everything you need to build a strong foundation for success. Brand Positioning Workshops – Over 4 hours of live video call workshops (2 workshops, each lasting up to 2 hours), our chief brand strategist will work with you on your brand message clarity to create:

Our Complete Brand Building package includes the following:

  • Brand Positioning Workshops – Over 4 hours of live video call workshops (2 workshops each lasting up to 2 hours) our chief brand strategist will work with you on your brand message clarity to create:
    • Brand Essence – your brand substance and message clarity including your purpose statement, vision, and mission
    • Customer Design – research and work with you to identify your ideal customer persona and archetypes
    • Competitive Research – find out how our competition is different or not different so we can find your…
    • Your Onlyness – identify what your radical differentiation is that will make your brand stand out and move to the Blue Ocean
    • Brand Message Playbook – a clear representation of the tone and voice of your brand

PLUS

  • 6 Initial logo design concepts to choose from
  • Revision/tweaks to the selected concept
  • 8 different final file formats of your new logo design
  • 100% ownership of the final logo design
  • Secondary brand mark
  • Official brand pattern
  • Matching stationery design business card, letterhead, and envelope design
  • Invoice / Memo Images: Provide Hi-Res png format for use in QuickBooks, internal memos, etc.
  • Facebook cover image and avatar images
  • Email Signature graphic
  • Brand Style Guide
REQUEST PROPOSAL

** Pricing depends on the market segment and size of the company as well as other factors such as your market segment, mode of communication, turn-around, and experience of the design team

The Brand Identity Process

SpellBrand is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 1998, we have built over 2000+ magical brand identities!

Brand Identity Process

1. DISCOVERY & RESEARCH

At the start of the process, we delve into the heart of your brand to truly understand what it represents and stands for. Our team conducts a comprehensive analysis of your competition to stay ahead of the trends in your market segment and create an identity that truly sets you apart.

Quick Benefit: By clarifying your brand message, you’ll experience a quick boost in sales and revenue, leading to the creation of a powerful brand. If you haven’t yet worked on your positioning and brand clarity, consider checking out our comprehensive strategy services.

Brand Identity Process

2. PRIMARY LOGO DESIGN

As a leading brand identity agency, we understand the importance of a well-designed primary logo. Your logo is the face of your brand and it’s essential to get it right. That’s why we’re here to create a logo design that’s not just visually stunning but also a perfect representation of your brand’s story and message. Our expertise lies in crafting logos that align with the essence of your brand and make a lasting impression on your target audience.

Quick Insight: Don’t just see your logo as an expense! It’s a valuable investment in the future success of your brand. In fact, over 80% of business owners recognize the significance of a well-designed logo.

Brand Identity Process

3. SECONDARY ICON/MARK

Take your brand to the next level with a secondary brand mark that is versatile and can be utilized in a wide range of applications. From merchandise and apparel to social media and beyond, this mark will serve as a powerful visual representation of your brand. Whether it’s used as a seal, stamp, or embossed decal, the secondary brand mark is an important element of your overall strong brand identity.

Don’t miss out on the opportunity to enhance your brand’s recognition and appeal. Discover the impact that a well-designed secondary brand mark can have on your brand’s success.

Quick Fact: Did you know that big brands often have impressive branding due to their strategic use of secondary brand marks? Don’t let your brand miss out on this key component of successful branding.

Brand Identity Process

4. OFFICIAL BRAND PATTERN

Take your brand identity to the next level with a customized and cohesive official brand pattern. This design element can be used in a variety of ways to reinforce your brand image, from apparel linings to packaging, t-shirts to promotional materials, and beyond.

Quick Fact: An official brand pattern adds a unique and memorable touch to your overall brand perception and sets you apart from the competition. It’s a subtle but powerful way to enhance your brand identity and make a lasting impression on your audience.

Brand Identity Process

5. MATCHING STATIONERY

Having a cohesive and consistent stationery design is essential for creating a professional image for your brand. It sends a clear message to your clients and partners that your brand is trustworthy and dedicated to providing quality services. Your matching business card, letterhead, and envelope design will reflect your brand’s personality, making a lasting impression and solidifying your perfect brand identity. So, don’t underestimate the power of well-designed stationery!

Quick Fact: Studies show that 68% of business people believe that having a well-designed business card increases the likelihood of being remembered and thought of favorably, proving that physical business cards are still a vital part of creating a strong first impression.

Brand Identity Process

6. FACEBOOK COVER IMAGE, AVATAR AND EMAIL SIGNATURE

Your Facebook cover image and avatar are key elements of your online presence, helping to reinforce your brand identity and build credibility with your followers and community. An effective email signature can also help you stay top-of-mind with your customers and contacts, promoting your brand and establishing a professional image.

Quick Fact: Did you know that having a consistent visual identity across all your platforms, including your Facebook page, is a key factor in building trust and credibility with your audience? In fact, according to a study by Sprout Social, 67% of consumers surveyed said that brand consistency across all platforms is a core element to building trust. So, having a branded Facebook cover image, avatar, and email signature is a critical aspect of your overall brand identity, and for that, you need a solid brand identity design as well.

Brand Identity Process

7. BRAND STYLE GUIDE

In order to guarantee consistent and uniform representation of your brand across all materials and platforms, we will create a comprehensive brand style guide. This valuable document will outline technical specifications for your primary and secondary logo, guidelines for usage, approved color palettes, typography choices, image style recommendations, and more.

Quick Fact:  A brand style guide is a critical component for any business looking to maintain consistency and cohesiveness in its branding efforts. Having a style guide in place ensures that no matter who creates your materials, your brand remains consistent and recognizable to your target audience.

Read all about the importance of a style guide and how to create a killer brand manual.

HOW DOES IT WORK?

After much research and brainstorming, our award-winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.

Brand Positioning Phase (for complete branding service)

  • Once the project is initiated, we will schedule 2 live video call workshops with our chief brand strategists and your key stakeholders
  • In the first live workshop, our chief brand strategist will work with you to strip your brand to the core essence and build up the substance.
  • In the second live workshop, you will work on designing your ideal customer persona and archetype based on your input as well as the deep research and strategy that our strategy team comes up with
  • We then create a brand positioning playbook with the brand essence, tone of your brand voice as well as radical differentiation to set you apart from the competition.

Logo Design Phase

  • Once you complete the order, we will send you a link to our creative brief
  • After you submit the creative brief, a team of talented and award-winning designers (usually up to 4) will be assigned to your project
  • Your project will be created on Basecamp, where you will meet your team, communicate with them, check the calendar and milestones, and see the work in progress
  • In 9-11 business days, we will come back to you with 6 initial logo design concepts, beautifully presented to you with real-world usage and examples
  • You select the design concept of your choice, and we will work with you to fine-tune and tweak the design to your liking
  • Once you finalize the design, we will give you the final logo files in 8 different formats, including vector (EPS and AI) and the web (JPG, PNG, GIF, PDF, TIF)

Identity System Phase

  • Along with the main logo design, we will brainstorm and create a secondary and even a tertiary icon complimenting your primary brand mark.
  • An official pattern will be created that can be used in various scenarios to give your brand a “branded look and feel.”
  • We will also present potential product branding suggestions via a series of mockups*** so you can visualize and get inspired for your future product branding.

Stationery Design Phase

  • Once the logo design is completed, we swiftly move on to the stationery design phase and relevant design aspects.
  • We create a beautiful matching business card, letterhead, and envelope design and show you the concept in an attractive layout, as shown on the right-hand side image.
  • You can ask for tweaks or changes to the design layout.
  • Once you are happy with the final design, we create printer-ready file formats in AI, EPS, and PDF formats.
  • You can download the final files and send them to your printer for design publication.

Facebook Cover + Email Signature Phase

  • Finally, we will create a beautiful Facebook cover image and avatar
  • We also make an email signature image so you can use your brand identity consistently

REQUEST PRICING

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  • Please describe in detail and let us know more about where in the brand development stage you are. If you are an existing business and looking to refresh your logo design, please give us details of that.

SCHEDULE VIDEO CALL

Frequently asked questions

What is the process for working with a Brand Identity Agency?

The process for working with a Brand Identity Agency varies by agency. At SpellBrand, the process generally includes a discovery phase, research, design concepts, revisions, and final delivery.

How long does it typically take for a Brand Identity Agency to create a brand identity?

The timeline for creating a brand identity depends on the complexity of the project and the client’s needs. However, it typically takes anywhere from 3-6 weeks.

What services does a Brand Identity Agency typically offer?

A Brand Identity Agency, like SpellBrand typically offers services such as logo design, brand guidelines, typography, colour palette, business cards, letterheads, packaging, and more.

How much does a brand identity agency cost?

The cost of a brand identity agency can vary depending on several factors, such as the agency’s level of expertise, the size and complexity of the project, the geographic location, and the scope of services required.

Why work with a Brand Identity Agency?

Working with a Brand Identity Agency can bring expertise and objectivity to your brand identity development, resulting in a unique and effective identity that builds trust and recognition with your audience. Consistency and customization across all channels can help drive growth and differentiate your business from competitors.