Brand Identity Service

To win mindshare, market share and gain over the competition, your brand has to be DIFFERENT. Your brand identity helps you differentiate your brand!

Home > Our Services > Brand Identity

SpellBrand is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 1998, we have built over 2000+ magical brand identities!

1. Discovery & Research

brand message clarity

We start the process with an in-depth discovery and research phase where we look into what your brand is and stands for. We also conduct a competitive analysis to understand the trends in the market segment and how to ensure your identity stands apart.

Quick Fact: Clarifying your brand message leads to the quickest gains in terms of increasing sales and revenue. If you have not already worked on your positioning and brand clarity then perhaps you could check out our strategy service.

The key to your brand visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity would turn out. We specialise in creating logo designs that not only look awesome but also align with your brand message and story.

Quick fact: Over 80% of business owners consider a logo design as an “expense”! On the contrary, it is a great “investment” in the success of your brand!

2. Primary Logo Design

primary logo design

3. Secondary Icon/Mark

secondary brand mark

Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather etc.

Quick Fact: One of the primary reasons big brands seem to have awesome branding is that they use a secondary brand mark in a strategic way to enhance their brand identity!

We will create an official brand pattern that can be used inside apparel lining or on the back of packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media and more.

Quick Fact: Official brand patterns are crucial to creating a branded perception and for beating competition in terms of look and feel!

4. Official Brand Pattern

official brand pattern

5. Matching Stationery

logo on business cards

To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design along with Facebook cover image and avatar as well as an email signature.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

We will create a beautiful Facebook cover image and avatar that you can use to brand your Facebook business page and create the right impact on your page followers and community. We will also create an email signature image.

Quick Fact: Give this guide to vendors, sign makers, website designs, printers etc to achieve a consistent look and feel for your brand.

6. Facebook Cover Image, Avatar and Email Signature

facebook cover image design and branding

7. Brand Style Guide

One of the essential documents any business can have is a brand style guide to ensure brand consistency throughout any collateral you produce – no matter who created it. This style guide includes your primary and secondary logo technical specs, usage rules, color palettes, typography, image styles and more.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

  • This is my first project with SpellBrand and these guys definitely did exceeded my expectations, thank you. Very professional work and results. It’s worths it. Truly recommended.

    Hugo Santos
    Hugo Santos Web Fusion, Sao Paulo, 01318-001
  • Exceptionally perceptive of the client’s wants and needs. SpellBrand were able to, intuitively, understand what kind of design and look I was going for. Wonderful team!

    Brittany Powers
    Brittany Powers Pepper
  • SpellBrand not only did a terrific job designing my brand, they created a great strategy for my business!
    I highly recommend their services.

    Todd Rampe
    Todd Rampe Top9Club

How does it work?

After much research and brainstorming, our award-winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.

Logo Design Phase

Identity System Phase

  • Along with the main logo design, we will brainstorm and create a secondary and even a tertiary icon that will compliment your primary brand mark
  • An official pattern will be created that can used in a variety of different scenarios to give your brand a “branded look and feel”.
  • We will also present potential product branding suggestions via a series of mockups*** so you can visualize and get inspired for your future product branding

Stationery Design Phase

  • Once the logo design is completed, we swiftly move onto the stationery design phase
  • We create a beautiful matching business card, letterhead, and envelope design and show you the concept in a beautiful layout as you can see on the right-hand side image
  • You can ask for tweaks or changes to the design layout
  • Once you are happy with the final design, we create printer ready file formats in AI, EPS and PDF formats
  • You can download the final files and send them to your printer

Facebook Cover + Email Signature Phase

  • Finally, we will create a beautiful Facebook cover image and avatar
  • We also create an email signature image so you can use your brand identity consistently
  • I was looking for a simple logo to represent my new company but what I got was beyond my expectations.

    Derrick Lamers
    Derrick Lamers Lamers Creative
  • The designs were professional and what I wanted. The process was easy and fast.

    Doris Stremberg
    Doris Stremberg Stremberg Realty, Crescent City, CA
  • Great, service fairly fast, and guidance through the process was overall great.

    Colin Hoggins
    Colin Hoggins PALAH Ltd
  • Excellent artwork! Not only you did what I asked for but excelled my expectations.It looks stunning!

    Rui Marques
    Rui Marques United Evolution, London
  • I was amazed how good the service was! Really, five stars!

    Antonio Amorim
    Antonio Amorim LOLTUGA, München, Germany
  • Amazing designs, five star quality service…the best I have encountered!!

    Linjie Chou
    Linjie Chou Poseidon International University Asmundtorp