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Award-winning Brand Identity Service

Step 1

Zoom Interview

Apply to work with us below. Our creative director will jump on a Zoom video call with you to discuss your requirement and to see if we are a good fit and if we can genuinely help you differentiate your brand.

Step 2

Design Presentation

We research, brainstorm, ideate, and design up to 6 different design directions – each with a story and external world context. We will present you the designs in around two weeks.

Step 3

Finalize Design

If you like what you see and choose one design direction to move forward, you pay the balance fees, and we revise the final design to your liking and give you the files and the copyrights.

blockchain logo on card

VISUAL BRAND IDENTITY

Our Brand Identity package includes the following:

  • 6 Initial logo design concepts to choose from
  • Revisions/tweaks on the selected concept
  • 8 different final file formats of your new logo design
  • 100% ownership of the final logo design

PLUS

  • Secondary brand mark
  • Official brand pattern
  • Matching stationery design business card, letterhead, and envelope design
  • Invoice / Memo Images: Provide Hi-Res png format for use in QuickBooks, internal memos, etc.
  • Facebook cover image and avatar images
  • Email Signature graphic
  • Brand Style Guide
REQUEST PROPOSAL

COMPLETE BRAND BUILDING

Our Complete Brand Building package includes the following:

  • Brand Positioning Workshops – Over 4 hours of live video call workshops (2 workshops each lasting up to 2 hours) our chief brand strategist will work with you on your brand message clarity to create:
    • Brand Essence – your brand substance and message clarity including your purpose statement, vision, and mission
    • Customer Design – research and work with you to identify your ideal customer persona and archetypes
    • Competitive Research – find out how our competition is different or not different so we can find your…
    • Your Onlyness – identify what your radical differentiation is that will make your brand stand out and move to the Blue Ocean
    • Brand Message Playbook – a clear representation of the tone and voice of your brand

PLUS

  • 6 Initial logo design concepts to choose from
  • Revision/tweaks to the selected concept
  • 8 different final file formats of your new logo design
  • 100% ownership of the final logo design
  • Secondary brand mark
  • Official brand pattern
  • Matching stationery design business card, letterhead, and envelope design
  • Invoice / Memo Images: Provide Hi-Res png format for use in QuickBooks, internal memos, etc.
  • Facebook cover image and avatar images
  • Email Signature graphic
  • Brand Style Guide
REQUEST PROPOSAL

** Pricing depends on the market segment and size of the company as well as other factors such as your market segment, mode of communication, turn-around, and experience of the design team

The Brand Identity Process

SpellBrand is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 1998, we have built over 2000+ magical brand identities!

Brand Identity Process

1. DISCOVERY & RESEARCH

We start the process with an in-depth discovery and research phase where we look into what your brand is and stands for. We also conduct a competitive analysis to understand the trends in the market segment and how to ensure your identity stands apart.

Quick Fact: Clarifying your brand message leads to the quickest gains in terms of increasing sales and revenue and creating a powerful brand. If you have not already worked on your positioning and brand clarity then perhaps you could check out our strategy service.

Brand Identity Process

2. PRIMARY LOGO DESIGN

The key to your brand visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity system would turn out. We specialise in creating logo designs that not only look awesome but also align with your brand message and story. Looking for just a logo design? Click Here.

Quick fact: Over 80% of business owners consider a logo design as an “expense”! On the contrary, it is a great “investment” in the success of your brand!

Brand Identity Process

3. SECONDARY ICON/MARK

Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather etc.

Quick Fact: One of the primary reasons big brands seem to have awesome branding is that they use a secondary brand mark in a strategic way to enhance their brand identity!

Brand Identity Process

4. OFFICIAL BRAND PATTERN

We will create an official brand pattern that can be used inside apparel lining or on the back of the packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media, and more.

Quick Fact: Official brand patterns are crucial to creating a branded perception and for beating the competition in terms of look and feel!

Brand Identity Process

5. MATCHING STATIONERY

To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

Brand Identity Process

6. FACEBOOK COVER IMAGE, AVATAR AND EMAIL SIGNATURE

We will create a beautiful Facebook cover image and avatar that you can use to brand your Facebook business page and create the right impact on your page followers and community. We will also create an email signature image.

Quick Fact: Give this guide to vendors, sign makers, website designs, printers etc to achieve a consistent look and feel for your brand.

Brand Identity Process

7. BRAND STYLE GUIDE

One of the essential documents any business can have is a brand style guide to ensure brand consistency throughout any collateral you produce – no matter who created it. This style guide includes your primary and secondary logo technical specs, usage rules, color palettes, typography, image styles, and more.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

Read all about the importance of a style guide and how to create a killer brand manual.

HOW DOES IT WORK?

After much research and brainstorming, our award-winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.

Brand Positioning Phase (for complete branding service)

  • Once the project is initiated, we will schedule 2 live video call workshops with our chief brand strategists and your key stakeholders
  • In the first live workshop, our chief brand strategist will work with you to strip your brand to the core essence and build up the substance.
  • In the second live workshop, you will work on designing your ideal customer persona and archetype based on your input as well as the deep research and strategy that our strategy team comes up with
  • We then create a brand positioning playbook with the brand essence, tone of your brand voice as well as radical differentiation to set you apart from the competition.

Logo Design Phase

  • Once you complete the order, we will send you a link to our creative brief
  • After you submit the creative brief, a team of talented and award-winning designers (usually up to 4) will be assigned to your project
  • Your project will be created on Basecamp, where you will meet your team, communicate with them, check the calendar and milestones, and see the work in progress
  • In 9-11 business days, we will come back to you with 6 initial logo design concepts, beautifully presented to you with real-world usage and examples
  • You select the design concept of your choice, and we will work with you to fine-tune and tweak the design to your liking
  • Once you finalize the design, we will give you the final logo files in 8 different formats, including vector (EPS and AI) and the web (JPG, PNG, GIF, PDF, TIF)

Identity System Phase

  • Along with the main logo design, we will brainstorm and create a secondary and even a tertiary icon complimenting your primary brand mark.
  • An official pattern will be created that can be used in various scenarios to give your brand a “branded look and feel.”
  • We will also present potential product branding suggestions via a series of mockups*** so you can visualize and get inspired for your future product branding.

Stationery Design Phase

  • Once the logo design is completed, we swiftly move on to the stationery design phase.
  • We create a beautiful matching business card, letterhead, and envelope design and show you the concept in an attractive layout as you can see on the right-hand side image.
  • You can ask for tweaks or changes to the design layout
  • Once you are happy with the final design, we create printer-ready file formats in AI, EPS, and PDF formats
  • You can download the final files and send them to your printer

Facebook Cover + Email Signature Phase

  • Finally, we will create a beautiful Facebook cover image and avatar
  • We also make an email signature image so you can use your brand identity consistently

REQUEST PRICING

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  • Please describe in detail and let us know more about where in the brand development stage you are. If you are an existing business and looking to refresh your logo design, please give us details of that.

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