Designer Luxury Swimwear Brand Identity

Dorjia Dorcius

Madison, WI

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Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
  • Final Source Files
  • Brand Style Guide

Dorjia Dorcius makes designer luxury swimwear for both men and women.

With some stunning design innovations, exclusive style, and material choices, DD creates swimwear that is highly sought after around the world. DD came to Spellbrand to create a logo and brand identity that would do justice to the brand.

The primary logo design is elegant and luxurious and had two DDs interlocked and the intersection has a negative space to reveal a bikini bottom! A clever iconic treatment that is subtle and yet comes through as the audience spends time experiencing the brand. The icon was masterfully created by the Spellbrand team and paired with beautiful typography.

The icon can also be used as a secondary mark and has the strength to stand independently and would work well on the products, merchandise, and other marketing materials. The interlocked DD also has a subtle texture that hints at the material of the swimwear and the gold color palette brings the feeling of exclusivity and luxury to the front.