Designer Luxury Swimwear Brand Identity

Designer Luxury Swimwear Brand Identity

Dorjia Dorcius makes designer luxury swimwear for both men and women. With some stunning design innovations, exclusive style and material choices, DD creates swimwear that is highly sought after around the world. DD came to Spellbrand to create a logo and brand identity that would do justice to the brand.

The primary logo design is elegant and luxurious and had two DDs interlocked and the intersection has a negative space to reveal a bikini bottom! A clever iconic treatment that is subtle and yet come through as the audience spends time experiencing the brand. The icon was masterfully created by the Spellbrand team and paired with beautiful typography.

Brand Strategy Blueprint

The icon can also be used as a secondary mark and has the strength to stand independently and would work well on the products, merchanise and other marketing materials. The interlocked DD also have a subtle texture that hint at the material of the swimwear and the gold color palatte brings the feeling of exclusivity and luxury to the front.

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