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Designer Luxury Swimwear Brand Identity
Case Study

Designer Luxury Swimwear Brand Identity

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Designer Luxury Swimwear Brand Identity

Designer Luxury Swimwear Brand Identity

Client

Dorjia Dorcius

Location

Madison, WI

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Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Dorjia Dorcius makes designer luxury swimwear for both men and women.

With some stunning design innovations, exclusive style, and material choices, DD creates swimwear that is highly sought after around the world. DD came to Spellbrand to create a logo and brand identity that would do justice to the brand.

The primary logo design is elegant and luxurious and had two DDs interlocked and the intersection has a negative space to reveal a bikini bottom! A clever iconic treatment that is subtle and yet comes through as the audience spends time experiencing the brand. The icon was masterfully created by the Spellbrand team and paired with beautiful typography.

The icon can also be used as a secondary mark and has the strength to stand independently and would work well on the products, merchandise, and other marketing materials. The interlocked DD also has a subtle texture that hints at the material of the swimwear and the gold color palette brings the feeling of exclusivity and luxury to the front.

What our clients say

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

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