Oriens Aviation Brand Development
Oriens Aviation, the exclusive Pilatus distributor for the British Isles, was founded by Edwin Brenninkmeyer, an experienced aircraft owner and pilot, with a passion for flying, quality, value and exceptional customer service.
Services: Brand Strategy, Logo Design, Branding, Art Direction, Brochure Design
Client Location: London, UK
Oriens Aviation is one of the best-of-class aviation brands representing the Swiss-built Pilatus PC-12 NG plane, exclusively in the UK. (Visit Oriens Website)
SpellBrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.
To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and a beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.
The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.