Oriens Aviation Brand Development

Oriens Aviation, the exclusive Pilatus distributor for the British Isles, was founded by Edwin Brenninkmeyer, an experienced aircraft owner and pilot, with a passion for flying, quality, value and exceptional customer service.

Oriens Aviation Brand shown on the private plane

Projects Details:

Oriens Aviation

Services: Brand Strategy, Logo Design, Branding, Art Direction, Brochure Design

Client Location: London, UK


Oriens Aviation is one of the best-of-class aviation brands representing the Swiss-built Pilatus PC-12 NG plane, exclusively in the UK. (Visit Oriens Website)

SpellBrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.

Oriens Aviation logo on gold paper with silver inlay
Oriens Aviation brochure layout
Oriens Aviation Brand Development
Oriens Aviation brochure design
Oriens Aviation business cards
Oriens Aviation logo on a folder design

To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and a beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.

The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.

Oriens Aviation logo on a mat in front of the steps of a private plan

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