Oriens Aviation Brand Development
- Logo Design
- Brand Identity
- Positioning Strategy
- Icon Design
- Brochure Design
- Final Source Files
- Brand Style Guide
Oriens Aviation, the exclusive Pilatus and Tecnam aircraft distributor for the British Isles is the premier provider of business and personal aviation services based in Biggin Hill, UK.
Its services include aircraft sales, maintenance, aircraft management, operations, and handling. Oriens’ mission is to make aircraft ownership easy so that its clients can enjoy their aircraft hassle-free.
SpellBrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.
To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.
The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.