Mobile App Development Brand Identity
The world is increasingly moving to mobile every single day. More people are spending more time on their smartphones and tablets and spending less time glued to their computer screens. There are many reasons for this shift to mobile, but the main reason is that it’s just so much easier to be on our mobile devices. We can Google something while on the train ride to work or we can easily check our social media feeds while walking down the street. Mobile makes everything possible.
Client: BlueJelli Mobile App Developer
Type Of Project: Complete Brand Identity
Client Location: Boca Raton, Florida
And if you’re running a business that develops mobile apps, then you should already be well aware of this fact. People are spending over 3 hours a day checking their various apps. It’s been estimated that around 75% of adults in the United States have a smartphone. And those users are spending around 10% of their time checking their social feeds. You need to figure out the best ways to get these smartphone users to spend more of their time using your apps.
Here are some of the ways that you can do this:
- You can work with social media influencers to promote your app to their audiences. There are plenty of YouTubers, Instagrammers, and all the rest who would gladly work with you in promoting your apps. Working with influencers is the best way in today’s hyper-digital world is grab the attention of social audiences.
- You should also be working on your own social media accounts. The name of the game in today’s marketing world is content marketing. If you don’t have engaging content for consumers, then there’s no way you can attract their attention to your apps.
These are the marketing strategies that Blue Jelli, one of our clients for whom we create a stunning brand identity, plans on using to promote their mobile apps, but there was something else that they were missing. They didn’t have a logo that would set their brand apart from the competition. Especially in today’s fast-moving world, every single brand needs to have a logo design to include on their website, business cards, letterheads, and other marketing materials.
Blue Jelli is a mobile app development company that develops educational, entertaining, and productive apps for personal or business uses. This brand is actually special in that they work with a local university to brainstorm new ideas for their apps that can be used by students, business owners, parents, and anyone else! Our branding team put their heads together to come up with a logo that would accurately represent Blue Jelli.
Of course, as their brand name suggests, our team had to include the design of a jellyfish. They wanted to design to show off the technical side of Blue Jelli Mobile App Development firm, as well as have an artistic and abstract side to it. The result is a logo with a modern jellyfish design above the words: “Blue Jelli Development Inc”. When you take a look at this logo design, you can tell that this brand is definitely an expert in the field of mobile app development.