Mobile App Development Brand Identity
- Logo Design
- Brand Identity
- Positioning Strategy
- Final Source Files
- Brand Style Guide
Blue Jelli is a mobile app development company that develops educational, entertaining, and productive apps for personal or business uses.
This brand is actually special in that they work with a local university to brainstorm new ideas for their apps that can be used by students, business owners, parents, and anyone else! Our branding team put their heads together to come up with a logo that would accurately represent Blue Jelli.
The world is increasingly moving to mobile every single day. More people spend more time on their smartphones and tablets and less time glued to their computer screens. There are many reasons for this shift to mobile, but the main reason is that it’s just so much easier to be on our mobile devices. We can Google something while on the train ride to work or quickly check our social media feeds while walking down the street. Mobile makes everything possible.
And if you’re running a business that develops mobile apps, then you should already be aware of this. People are spending over 3 hours a day checking their various apps. It’s been estimated that around 75% of adults in the United States have a smartphone. And those users spend about 10% of their time checking their social feeds. You need to figure out the best ways to get these smartphone users to spend more of their time using your apps.
Here are some of the ways that you can do this:
- You can work with social media influencers to promote your app to their audiences. Many YouTubers, Instagrammers, and others would gladly work with you in promoting your apps. Working with influencers is the best way in today’s hyper-digital world to grab social audiences’ attention.
- You should also be working on your social media accounts. The name of the game in today’s marketing world is content marketing. If you don’t have engaging content for consumers, then there’s no way you can attract their attention to your apps.
These are the marketing strategies that Blue Jelli, one of our clients for whom we create a stunning brand identity, plans on using to promote their mobile apps, but there was something else that they were missing. They didn’t have a logo to set their brand apart from the competition. Especially in today’s fast-moving world, every brand needs a logo design to include on their website, business cards, letterheads, and other marketing materials.
Of course, as their brand name suggests, our team had to include the design of a jellyfish. They wanted to design to show off the Blue Jelli Mobile App development firm’s technical side and have an artistic and abstract side to it. The result is a logo with a modern jellyfish design above the words: “Blue Jelli Development Inc.” When you look at this logo design, you can tell that this brand is an expert in the field of mobile app development.