Blue Jelli: Mobile Apps Through University Collaboration
The Challenge: Representing Innovation and Collaboration
Blue Jelli is a mobile app development company that develops educational, entertaining, and productive apps for personal or business uses. This brand is actually special in that they work with a local university to brainstorm new ideas for their apps that can be used by students, business owners, parents, and anyone else!
The world is increasingly moving to mobile every single day. More people spend more time on their smartphones and tablets and less time glued to their computer screens. There are many reasons for this shift to mobile, but the main reason is that it’s just so much easier to be on our mobile devices. We can Google something while on the train ride to work or quickly check our social media feeds while walking down the street. Mobile makes everything possible.
And if you’re running a business that develops mobile apps, then you should already be aware of this. People are spending over 3 hours a day checking their various apps. It’s been estimated that around 75% of adults in the United States have a smartphone. And those users spend about 10% of their time checking their social feeds. You need to figure out the best ways to get these smartphone users to spend more of their time using your apps.
These are the marketing strategies that Blue Jelli, one of our clients for whom we create a stunning brand identity, plans on using to promote their mobile apps, but there was something else that they were missing. They didn’t have a logo to set their brand apart from the competition. Especially in today’s fast-moving world, every brand needs a logo design to include on their website, business cards, letterheads, and other marketing materials.
Logo Design: Abstract Jellyfish Meets Technology
Of course, as their brand name suggests, our team had to include the design of a jellyfish. They wanted to design to show off the Blue Jelli Mobile App development firm’s technical side and have an artistic and abstract side to it. The result is a logo with a modern jellyfish design above the words: “Blue Jelli Development Inc.” When you look at this logo design, you can tell that this brand is an expert in the field of mobile app development.
This design approach works because:
- Brand connection: Jellyfish directly connects to the “Jelli” name
- Technical sophistication: Abstract design suggests innovation and expertise
- Artistic appeal: Modern, artistic approach appeals to creative clients
- Memorability: Unique jellyfish icon creates strong brand recall
Results: A Brand That Represents Innovation
The brand identity we created for Blue Jelli successfully communicates their expertise in mobile app development while highlighting their unique collaboration with a local university. The abstract jellyfish logo design combines technical sophistication with artistic appeal, creating a memorable brand that stands out in the competitive mobile app development market.
Today, Blue Jelli uses this brand identity to attract clients who need educational, entertaining, and productive apps, positioning them as a mobile app development company that combines technical expertise with innovative ideas generated through university collaboration, serving students, business owners, parents, and anyone else who needs quality mobile applications.
