HitZone produces multiplayer online video games, predominantly on mobile platforms. They don’t make casual games. Their audience is serious and hardcore players. They make games with deep sophisticated gameplay.
We worked with the client to bring their vision for their brand to life through strategic positioning and translation of the strategy into a powerful brand identity. The Mission: Entertain hundreds of millions of players around the world The Vision: Assemble a group of unique professionals whose love and expertise will enable the development of standard-setting products that will garner respect from the most demanding gamers.
We created core values that create differentiation and present an authentic human brand by showcasing respectful and trusting relationships, a product-centric company that also cares about its customers, transparency, and open-mindedness.