Blockchain Solutions Brand Identity


Amherst, MA

Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Final Source Files
  • Brand Style Guide

Onchain is a consulting service for businesses interested in using blockchain technology to solve problems including business intelligence, AI, NFTs, and cryptocurrency consulting.

onchain primary logo design
onchain logo design explanation
blockchain logo on card

We created a primary logo with the intention of keeping it simple and elegant but also having layers of meaning in it. This logo icon on the surface is made up of nodes and blockchain represented abstractly. Beneath that layer, you will notice that the initials of the brand “OC” woven into the icon.

blockchain app layout
blockchain brand business card

The color scheme and other aesthetics are in line with the blockchain and crypto market segments but simple and clear at the same time. We used subtle gradients and color palettes that cut through the noise and give clarity to the overall visual language of the brand.