Blockchain Solutions Brand Identity


Amherst, MA

Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Final Source Files
  • Brand Style Guide

Onchain is a consulting service for businesses interested in using blockchain technology to solve problems including business intelligence, AI, NFTs, and cryptocurrency consulting.

onchain primary logo design
onchain logo design explanation
blockchain logo on card

We created a primary logo with the intention of keeping it simple and elegant but also having layers of meaning in it. This logo icon on the surface is made up of nodes and blockchain represented abstractly. Beneath that layer, you will notice that the initials of the brand “OC” woven into the icon.

blockchain app layout
blockchain brand business card

The color scheme and other aesthetics are in line with the blockchain and crypto market segments but simple and clear at the same time. We used subtle gradients and color palettes that cut through the noise and give clarity to the overall visual language of the brand.

Frequently Asked Questions

How can we use branding to demystify blockchain technology and make our services more accessible to businesses unfamiliar with this field?

Branding can play a significant role in demystifying blockchain technology and making your services more accessible. Here are some strategies:

Clear Messaging: Craft your brand messaging to simplify complex blockchain concepts. Use layman’s terms and avoid overly technical jargon whenever possible. Explain how blockchain can solve real-world business problems in straightforward language.

Educational Content: Develop branded educational materials such as blog posts, white papers, infographics, webinars, or explainer videos. These can help potential clients understand blockchain’s benefits and how your services can assist them.

Visuals: Use clear, appealing visuals in your branding to represent abstract blockchain concepts. Infographics and visual metaphors can be particularly effective.

Case Studies: Highlight successful projects you’ve undertaken through branded case studies. Real-world examples can help businesses grasp the practical applications of blockchain.

Accessible Design: Ensure your website and other branded materials are clean, user-friendly, and easy to navigate. This communicates that you’re a company that values simplicity and accessibility.

Consistent Messaging: Be consistent with your messaging across all platforms. Consistency can make it easier for potential clients to remember and understand what you do.

Through clear, consistent, and accessible branding, you can help to demystify blockchain technology and make your services more appealing to businesses that may be new to this field.

What elements should our logo and visual identity incorporate to represent the innovative and technical nature of our blockchain consulting services?

Your logo and visual identity play a significant role in representing the innovative and technical nature of your blockchain consulting services.

Here are the elements you should consider:

Modern Design: Opt for a modern, sleek logo design to reflect innovation. Abstract and geometric shapes can represent the forward-thinking nature of your business.

Technology-inspired Graphics: Consider using imagery representing technology or blockchain, such as interconnected blocks or nodes, circuits, or digital elements. However, these should be abstract and subtle to maintain a professional look.

Bold Typography: Use a bold, clean typeface that is easy to read but still portrays a strong, tech-oriented image. Sans serif fonts often fit well with technology and consulting firms.

Color Choice: Colors like blue, gray, and black are often associated with technology and can convey feelings of trust and reliability. You could consider adding an accent color like bright yellow or green for a more innovative twist.

Minimalistic Approach: Keep the design clean and uncluttered. In the tech industry, simplicity often denotes sophistication and ease of use.

Adaptability: Ensure the logo works well in different sizes and across various platforms. It must be recognizable whether it’s on a business card, a website, or a large billboard.

Remember, your visual identity goes beyond your logo. To create a cohesive company image, it should be consistent across all your materials, including your website, business cards, marketing materials, and social media.

How can our brand highlight our expertise in emerging blockchain applications such as AI integration, NFTs, and cryptocurrency consulting?

Highlighting your expertise in emerging blockchain applications through branding can be achieved with these strategies:

Thought Leadership: Share expert insights and analysis on trends in AI, NFTs, and cryptocurrency through articles, podcasts, or webinars. This positions your brand as a thought leader in the field.

Collaboration with Influencers: Collaborate with key influencers in the blockchain space for webinars, interviews, or co-authored content. Their credibility can enhance your brand’s reputation.

Expert Endorsements: Get endorsements from clients or industry experts. Testimonials can add authenticity to your brand’s claims of expertise.

Feature Success Stories: Regularly showcase successful implementations of AI, NFT, and cryptocurrency projects. This provides concrete evidence of your expertise.

Advanced Solutions: Promote proprietary or advanced solutions you offer in AI, NFTs, or cryptocurrency consulting. This can demonstrate your capabilities and innovation in these areas.

Remember, how you communicate these elements is crucial. Ensure your messaging is clear, engaging, and tailored to the audience’s understanding of blockchain technology.

How do we build trust and credibility through branding in a field often associated with uncertainty and risk?

Building trust and credibility through branding in a risk-associated field like blockchain involves:

Transparency: Be open about your operations, processes, and methodologies. This helps reassure potential clients about the legitimacy of your services.

Industry Certifications: Showcase any certifications, partnerships or affiliations your company holds in the blockchain industry. These act as credibility markers.

Success Stories: Share case studies or testimonials from satisfied clients. Real-life success stories are compelling trust signals.

Thought Leadership: Regularly publish expert content on industry trends and insights. This positions your brand as a knowledgeable authority in the blockchain space.

Consistent Branding: Ensure a consistent branding experience across all touchpoints. This builds brand recognition and trust over time.

Remember, trust isn’t built overnight but through consistent, trustworthy actions and communications over time.

How can we ensure our branding remains relevant and adaptable in the fast-evolving landscape of blockchain technology?

Ensuring your branding remains relevant and adaptable in the rapidly evolving blockchain industry involves:

Constant Learning: Stay updated with the latest trends and advancements in blockchain technology and reflect this learning in your branding and messaging.

Regular Reviews: Review and revise your brand elements, including logos, taglines, and overall messaging, to ensure they align with the current market scenario and your offerings.

Flexibility: Develop a brand identity that is flexible enough to accommodate changes without losing its core essence. For instance, use a logo design that can be easily updated.

Active Engagement: Engage with your audience on various platforms, ask for feedback, and incorporate valuable suggestions to align your brand with your audience’s needs and expectations.

Innovation: Position your brand as an innovator always at the forefront of new developments in the blockchain space. Highlight your innovative projects and solutions in your branding.

By remaining flexible, innovative, and engaged with your audience, you can ensure your brand stays relevant in the dynamic blockchain industry.