Individual Expression Urban Clothing Line

Individual expression design Pants, denim jeans, t-shirts, shirts, jackets, sweatshirts, shorts, and more. To express this message, the client wanted a logo that was striking, powerful, and larger than life. They were inspired by the biker culture and wanted a brand mark that hinted at that too. Having worked with Spellbrand in the past, it was most logical for them to approach us to help them with this new venture.

Brand Solution: Right off the bat, the creative team at SpellBrand decided to approach the design from two angles – the wild west and a biker jacket style. After some in-depth research and brand strategy sessions, we came up with a few different designs that focused more on typography and treatment.

The client chose this final design which almost looks like a tattoo. The design showcases the name “Individual Expression” in an old west font and is flanked on both sides by wings. There are also two stars on either side of the name representing two of the five partners who started this urban clothing line. Below the name is an ornament with two leading diamonds on either side. The top of the logo has abstract old west bull horns with 3 more stars representing the other 3 of the start-up group.