Financial Services Branding
Services Rendered
- Brand Name
- Logo Design
- Brand Identity
- Positioning Strategy
- Marketing Strategy
Deliverables
- Final Source Files
- Brand Style Guide
Comprehensive Financial Planning (such as Retirement Planning, Estate Planning, College Savings – establishing the appropriate financial strategies to achieve goals) company came to Spellbrand for a brand strategy, a new name and a visual language.
Brand Strategy & Name
We created a brand and positioning strategy for this client after an exhaustive process of discovering their core essence, creating their audience personas and archetypes, their differentiation, their brand story and a complete messaging framework.
Then we came up with a stunning new brand name – Livictus – based on Greek lexicon and is all about living with victory and tied to financial wellness.
