Financial Services Branding

Client

Livictus

Location

New York, NY

Services Rendered
  • Brand Name
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Marketing Strategy
Deliverables
  • Final Source Files
  • Brand Style Guide

Comprehensive Financial Planning (such as Retirement Planning, Estate Planning, College Savings – establishing the appropriate financial strategies to achieve goals) company came to Spellbrand for a brand strategy, a new name and a visual language.

Brand Strategy & Name

We created a brand and positioning strategy for this client after an exhaustive process of discovering their core essence, creating their audience personas and archetypes, their differentiation, their brand story and a complete messaging framework.

Then we came up with a stunning new brand name – Livictus – based on Greek lexicon and is all about living with victory and tied to financial wellness.