Apparel And Accessories Brand Identity


Toronto, Canada

Design Style
Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Package Design
  • Final Source Files
  • Brand Style Guide

BELOTIKA is a Canadian sustainable luxury fashion brand.

Belotika emerges on the Canadian fashion scene as a beacon of sustainable luxury, blending ethical practices with undeniable style and sophistication. Located in Toronto, Canada, this brand has embarked on a mission to revolutionize the luxury fashion industry by integrating sustainability with high-end fashion. Spellbrand was tasked with crafting a brand identity that resonates with Belotika’s ethos and appeals to a discerning clientele.

BELOTIKA offers a wide variety of lines, from the most luxurious and sophisticated clothes to casual wear. The brand designs, manufactures, and sells a range of luxury products that combine elegance and modernity with comfortable clothing and high quality. The collections are both trendy and classic, thus meeting all the requirements. Ranging from sportswear to the most sophisticated lines, the models are very varied at the brand.

Mash is very professional and talented. His agency designed an impressive logo and an amazing brand identity kit for my new startup. I am very impressed with the design. Eva is also very helpful and she guided me during the process. If you are looking for a professional branding agency, don’t look around and just contact Spellbrand. Thank you very much for your help.

Naon KatioharaBelotika

BELOTIKA is a combination of the Italian word “Bello” meaning (beautiful, pleasant) and the Italian word “Etica” and Latin Word “Ethica” meaning ethical, trust, honesty. An elegant and honest brand that offers high-quality and beautiful clothes and accessories made sustainably and ethically.

Brand Strategy

Target Audience: Belotika’s core clientele includes environmentally conscious, fashion-forward individuals seeking luxury without compromise. These consumers prioritize sustainability, ethics, and quality in their fashion choices and are willing to invest in pieces that reflect their values and lifestyle.

Positioning: Positioned as a leader in sustainable luxury fashion, Belotika distinguishes itself by offering products that are not only stylish and comfortable but also ethically produced and environmentally friendly. The brand stands at the intersection of modern elegance and moral responsibility, catering to consumers who demand transparency and sustainability in their fashion choices.

Brand Messaging: “Elegance with Ethics.” Belotika’s messaging focuses on the brand’s commitment to creating luxurious, high-quality fashion that upholds the principles of sustainability and ethical manufacturing. Every piece tells a story of beauty, comfort, and responsibility, empowering consumers to make fashion choices that align with their values.

The brand caters to a high-end clientele who are looking for brands/labels that are both offer high-value items made ethically at a practical price point. The brand offers a more informed and transparent set of fashionable options for consumers to choose from.

Visual Identity

Logo Design: The logo combines the Italian word “Bello” (beautiful, pleasant) with “Etica” (ethical), reflecting the brand’s commitment to beauty and ethics. The iconic logo is designed to be both timeless and forward-thinking, encapsulating the brand’s ethos in a single, elegant emblem.

Color Palette: The brand’s color palette is inspired by nature, featuring earthy tones and soft neutrals that reflect Belotika’s commitment to the environment. These versatile colors allow for a wide range of applications across different mediums and products.

Typography: The chosen typefaces convey sophistication and modernity, mirroring the brand’s fashion-forward yet timeless appeal. The typography is clean and elegant, ensuring legibility and a premium feel across all brand communications.

Package Design: Belotika’s packaging is designed with sustainability in mind, utilizing eco-friendly materials that are both stylish and functional. The packaging reinforces the brand’s commitment to the environment, providing consumers with a tangible expression of Belotika’s values.


Its designs combine basic and up-to-date styles made with sustainable fabrics and premium fabrics, but always practical, elegant, and with good quality; subtle textures, natural fabrics, and innovative mixings that show an impeccable image with maximum comfort. The brand offers the following products: Clothing, activewear, bags, shoes, watches, sunglasses, beauty, and lifestyle products.


The main mission behind the brand is to create high-end, eco-friendly, sustainable, ethical, luxury, and sophisticated fashion clothing and accessories that customers can feel comfortable in both physically and mentally! We want to give everyone a chance to be unique in their own special way and yet still remain classy and fashionable.

Belotika stands as a testament to the possibility of merging luxury with sustainability, offering a range of high-quality, ethically made, and environmentally friendly fashion options.

Through a comprehensive brand strategy and a carefully crafted visual identity, Spellbrand has positioned Belotika to make a significant impact in the luxury fashion industry, appealing to consumers who seek style without sacrificing their principles.

With its commitment to elegance, ethics, and eco-friendliness, Belotika is poised to lead the way in sustainable luxury fashion, offering a beacon of hope and innovation in an industry ripe for change.