Organic Chocolate Brand Identity

Client
Artisan Kettle
Location

Madison, WI

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Services Rendered
  • Logo Design
  • Brand Identity
  • Positioning Strategy
  • Icon Design
Deliverables
  • Final Source Files
  • Brand Style Guide

Artisan Kettle is passionate about providing the world with great-tasting chocolate that is both organic and Fair Trade Certified.

They craft and produce their own chocolate in order to provide an exceptional product. Currently, they offer Artisan Kettle in the baking aisle and have eleven different items. Soon, they will also be entering the fine organic chocolate bar category. In the future, they may enter the organic candy category.

artisan kettle branding
artisan kettle branding

The client wanted help with rebranding an already successful brand with a simplified primary logo and a supporting secondary brand mark. The team set about refining and finetuning the typography of the logo while developing a new icon that works well as a secondary brand mark.

artisan kettle branding

The typography that we created aligns perfectly with the package design of chocolate chips and other products that the client already had on the shelves. The elegance of the brand becomes apparent with the new typography and the delicate yet powerful iconic treatment.

artisan kettle branding

The combination of opposite fonts in terms of their strength and weight creates an easily readable logo of all sizes. When your logo design has to go on to packaging and other touchpoints where the logo would have to have scaled-down, it would help to differentiate the various text elements through the use of effective fonts that contrast and complement each other.

artisan kettle branding

The secondary icon is very elegant and works well as a stamp of authority that can be used on the packaging, marketing collateral, merchandise, apparel, and more. We can’t stress enough the power of a secondary brand mark and how you can use it to elevate the brand to the next level.

artisan kettle branding

The business card uses both the primary logo design as well as the secondary icon to create perfect brand recall. The use of the accent color to make the business card bold and eye-catching is strategic and works well at events, on the counters in supermarkets, and as insets with packaging.

artisan kettle website design scaled