Maldives Resort Brand Development
There are over 90+ resorts in The Maldives and many more being planned. The Maldives is a beautiful holiday destination that looks like paradise on Earth. It is a fairly expensive destination and till a couple of years back, it was out of reach of most people. However, the Minister Of Tourism of Maldives has been aggressively promoting the Maldives and a lot more people are visiting the islands.
The client came to us when they were building an awesome resort on the island Of Kotfaru. They wanted a positioning and brand strategy that would set their new resort apart and stand out amongst the noise of the other 90+ resorts. We came up with a winning strategy that not only sets them apart but also creates a brand story that enables the client to market the resort effectively.
As part of the brand strategy process, we also came up with an awesome new brand name – Brennia, which is derived from a Welsh word that means “king” or “regal”. We felt it aptly communicates the core message of the guests being kinds and queens on a quest.
We then created a stunning logo design and brand identity that included a beautiful color palette, typography, secondary brand mark, official brand pattern, a custom set of icons and more.
We designed and developed a stunning new website for the island resort to showcase the beauty of the Maldives Island Resort as well as the power of the brand. The result is a world-class brand identity that puts the rest of the Maldives islands resorts to shame!