Almvghty: Powerful Streetwear with Greek Mythology

Situation: Creating Brand Identity for Powerful Streetwear Brand

Almvghty is a clothing line that expresses high-quality street wear. The term almighty refers to having great power and influence.

Almvghty expresses powerful and elite clothing that people can wear comfortably and with confidence. Almvghty is influenced by Greek culture and it expresses mythological references in some pieces. For example, a baseball jersey might have the name “Hercules” on the back, referring to the almighty greek god. Almighty refers to omnipotence and preeminence. It also refers to God, and God is omniscient.

The streetwear market is competitive, with numerous brands competing for attention. Almvghty needed a brand identity that would communicate their unique positioning: powerful and elite streetwear influenced by Greek culture and mythological references.

Task: Create Brand Identity Expressing Power and Influence

The challenge required:

• Power and influence: Brand identity that expresses great power and influence
• Greek culture: Visual identity that reflects Greek culture influence
• Mythological references: Brand that expresses mythological references
• Elite clothing: Brand that communicates powerful and elite clothing
• Comfort and confidence: Brand that enables wearing comfortably and with confidence

Brand Strategy: Research and Design Directions

After some in-depth research into the target market and the brand core essence, we presented the client with a variety of design directions. The client chose the upside-down triangle with a dot in the center.

This brand strategy works because:

• In-depth research: Research into target market and brand core essence
• Design directions: Variety of design directions presented
• Client choice: Client chose upside-down triangle with dot in center
• Greek culture: Triangle represents balance, wisdom, and deity in Greek culture
• Gateway symbol: Triangle represents gateway or symbolic doorway
• All-seeing eye: Dot represents eye, all-seeing eye represents inner seeing

Action: Strategic Brand Development

Brand Strategy: Research and Design Directions

After some in-depth research into the target market and the brand core essence, we presented the client with a variety of design directions. The client chose the upside-down triangle with a dot in the center.

This brand strategy:

• Conducts research: Research into target market and brand core essence
• Presents directions: Variety of design directions presented
• Gets client choice: Client chose upside-down triangle with dot in center
• Connects to Greek culture: Triangle represents balance, wisdom, and deity in Greek culture
• Creates gateway symbol: Triangle represents gateway or symbolic doorway
• Represents all-seeing eye: Dot represents eye, all-seeing eye represents inner seeing

Logo Design: Triangle with Eye Symbol

In Greek culture, a triangle represents balance, wisdom, and also deity. The triangle also represents a gateway or a “symbolic doorway.” The dot in the middle of the triangle represents the “eye.” This refers to the all-seeing eye that represents an inner seeing and expresses further knowledge. The universal symbol of the triangle with the eye in it represents the client’s vision. It is a mysterious symbol, and that’s relevant to many of the pieces the client designs which are intricate, discrete, and unique.

In other words, you will have to look at each design twice before you actually understand what it is trying to display. That is why there is a “v” with a dot in the middle instead of an “i” in almighty.

This logo design:

• Creates mysterious symbol: Mysterious symbol relevant to intricate, discrete, unique pieces
• Requires double look: Designs require looking twice to understand
• Uses unique spelling: “v” with dot instead of “i” in almighty
• Represents vision: Triangle with eye represents client’s vision
• Connects to mythology: Connects to Greek culture and mythological references

Result: Brand Identity That Expresses Power and Influence

The brand identity we created for Almvghty successfully expresses great power and influence through high-quality street wear. The comprehensive brand transformation delivers:

Strategic Outcomes

• Power and influence: Brand identity successfully expresses great power and influence
• Greek culture: Visual identity successfully reflects Greek culture influence
• Mythological references: Brand successfully expresses mythological references
• Elite clothing: Brand successfully communicates powerful and elite clothing
• Comfort and confidence: Brand successfully enables wearing comfortably and with confidence
• Complete brand system: Upside-down triangle with dot logo creates unified experience

Implementation Success

Today, Almvghty uses this comprehensive brand identity to attract customers who want powerful and elite clothing they can wear comfortably and with confidence. The upside-down triangle with dot in center logo design, representing balance, wisdom, deity, gateway, and all-seeing eye, creates a mysterious symbol that requires looking twice to understand, perfectly matching the intricate, discrete, and unique pieces the client designs. The brand successfully positions Almvghty as a clothing line that expresses high-quality street wear with Greek mythological references like Hercules, expressing omnipotence and preeminence through a mysterious symbol that represents their vision.