Ahura Builders: Rebranding 30 Years of Excellence
The Challenge: Signaling the Next Phase
Ahura Builders located in Pune, India are a leading Real Estate Building company with a name that is synonymous with quality and meticulous planning.
With projects such as the Latitude near NIBM, Pune, Pearl Tower near Magarpatta City – a magnificent 11-storeyed, a four-tower residential project with a rich collection of luxurious homes and more, Ahura Builders has carved a reputation for affordable prices coupled with the best-planned facilities for optimum utility. Within a span of 30 years, they had managed to change the landscape in every location they had a project in. After 30 years Ahura Builders wanted to rebrand to signal the next phase of their brand evolution and they came to Spellbrand to help make it possible.
This challenge requires:
- Rebranding: Signal next phase of brand evolution
- 30-year legacy: Honor 30 years of brand heritage
- Modern refresh: Refresh dated, complex, tired logo
- International stage: Bring Ahura Builders to international stage
The Old Logo: Dated, Complex, and Tired
The old logo that Ahura Builders had was created 30 years ago and would have been a great logo back then and for a good number of years following their inception. However, now it looks quite dated, complex, and tired. The old logo shows an eagle alighting on a shield that encloses the company name.
Brand Solution: Abstract Eagle with Architectural Sophistication
We wanted to retain the core design elements of the old logo while refreshing it to suit the modern world and the new direction which Ahura Builders is taking. So we stripped down the eagle image down to its core and created an abstract image that hints at the architectural sophistication that Ahura Builders is poised to give the world. Below the icon, the name of the company is an elegant but very robust-looking font type. The new logo looks stunning and brings Ahura Builders to the international stage.
This brand solution works because:
- Core elements retained: Retains core design elements of old logo
- Modern refresh: Refreshes to suit modern world and new direction
- Abstract eagle: Stripped down eagle image to its core
- Architectural sophistication: Abstract image hints at architectural sophistication
- Elegant typography: Elegant but robust-looking font type
- International stage: Brings Ahura Builders to international stage
Results: A Rebrand That Signals the Next Phase
The brand identity we created for Ahura Builders successfully signals the next phase of their brand evolution while honoring their 30-year legacy. The abstract eagle logo design that hints at architectural sophistication, combined with elegant but robust typography, creates a stunning logo that brings Ahura Builders to the international stage, refreshing their dated, complex, and tired logo while retaining core design elements.
Today, Ahura Builders uses this brand identity to attract customers and signal their next phase of growth, positioning them as a leading Pune real estate building company with a name synonymous with quality and meticulous planning, with projects like Latitude and Pearl Tower that have carved a reputation for affordable prices coupled with best-planned facilities, changing the landscape in every location they have a project in over 30 years.
