Brand Identity &
Brand Identity | Website Design
Introducing Dublin Central Suites – Whether you are in Dublin for business or pleasure, their fully equipped self-catering apartments offer a smart alternative to hotels saving money and providing more space, comfort, and flexibility. We created an awesome brand identity and a stunning website design to help launch the brand in Dublin, Ireland.
Dublin Central Suites owns 22 self catering apartments in central Dublin for both leisure and business guests. Their offering fits the space between budget and luxury accommodation with key features such as self-catering, serviced apartments, 24 hour reception, 10 mins walk to city centre, 15 mins drive from Dublin Airport and so on.
The challenge was to create a brand identity and website design that were quite different from the other players in the same market space and bridging the gap between old-school luxury and modern ideas of holiday accommodation in the AirB&B era.
Stunning Brand Identity
We approached the project from a heritage point of view as the founder of DCS comes with a ton of experience and credentials. The whole brand strategy centers around the idea of making the luxury accommodation within reach of casual tourists as well as the more seasoned travelers.
After several rounds of design concepts, the client finally settled on the design seen above with a concierge key as the central hero of the logo design. The typography of the logo is quite interesting utilizing 3 different font treatments to bring about a marriage of luxury and modernity.
Once the logo design was nailed down, we extended the beautiful look and feel to the stationery and business card design by utilizing black and white backgrounds and gold foil embossing to achieve a high-end look.
Stunning Website Design
The next challenge was to create an elegant website that integrated with the SiteMinder booking system to enable users to not only review the various rooms, features, facilities, and rates but also to be able to check availability and make reservations with a seamless and elegant process flow.
We create a stunning website design that leans more towards the modern end of the spectrum with the use of bold images, strong modern fonts and lots of white space. Using techniques such as parallax images, custom iconography and multiple fonts, the whole experience of the website is one of sophistication and elegance.