Dublin Central Suites: Luxury Accommodation Within Reach
The Challenge: Making Luxury Accessible
Dublin Central Suites owns 22 self-catering apartments in central Dublin for both leisure and business guests. The challenge was creating a brand identity that would communicate luxury and quality while remaining accessible to both casual tourists and seasoned travelers.
We approached the project from a heritage point of view, as the founder of DCS comes with a ton of experience and credentials. The whole brand strategy centers around the idea of making luxury accommodation within reach of casual tourists as well as the more seasoned travelers.
Brand Identity: The Concierge Key
After several rounds of design concepts, the client finally settled on the design seen above with a concierge key as the central hero of the logo design. The typography of the logo is quite interesting, utilizing 3 different font treatments to bring about a marriage of luxury and modernity.
The concierge key works as a symbol because:
- Service excellence: Represents personalized service and attention to detail
- Access: Suggests exclusive access to Dublin’s best locations
- Heritage: Connects to traditional hotel service standards
- Modern luxury: The contemporary design approach appeals to modern travelers
Stationery Design: Premium Touchpoints
Once the logo design was nailed down, we extended the beautiful look and feel to the stationery and business card design by utilizing black and white backgrounds and gold foil embossing to achieve a high-end look. This approach ensures that every touchpoint—from business cards to letterheads—reinforces the luxury positioning while maintaining accessibility.
Website Design: Elegant Booking Experience
The next challenge was to create an elegant website that integrated with the SiteMinder booking system to enable users to not only review the various rooms, features, facilities, and rates but also to be able to check availability and make reservations with a seamless and elegant process flow.
We created a stunning website design that leans more towards the modern end of the spectrum with the use of bold images, strong modern fonts, and lots of white space. Using techniques such as parallax images, custom iconography, and multiple fonts, the whole experience of the website is one of sophistication and elegance.
The website successfully balances:
- Visual appeal: Bold images showcase the luxury apartments
- Functionality: Seamless booking integration with SiteMinder
- User experience: Clear navigation and intuitive booking flow
- Brand consistency: Visual language matches the brand identity
“A stunning ecommerce website complete with hotel room booking system!”
Ahmer KhanDublin Central Suites
