Pecking Tales: Redefining Fast Food Through Fusion Cuisine
The Concept: International Fusion with a Twist
Pecking Tales is a premium cosmopolitan fast food restaurant brand serving international fusion food recipes in Singapore. Unlike traditional fast food chains, they offer innovative takes on global favorites—from Thai spring rolls and Mediterranean falafel to Indian kebabs and Japanese yakitori, each dish features creative twists that elevate familiar flavors.
The challenge was creating a brand identity and website that would communicate this unique positioning: fast food that’s both convenient and sophisticated, fusion cuisine that respects tradition while embracing innovation.
Brand Identity Development: Standing Out in a Saturated Market
Creating the complete brand identity for Pecking Tales was as challenging as it was fun. The fast food market space is saturated with established chains, and to stand out from the crowd, the brand needed a unique identity that told a compelling story.
The creative team at Spellbrand developed an incredible primary logo design and extended it into a comprehensive brand system including:
- Superb secondary brand marks for various applications
- Tagline development that captures the fusion concept
- Custom icon set based on the primary mark
- Complete visual language that works across all touchpoints
Website Design: Taking the Brand to the Next Level
To match the superb branding we created and stay true to the brand’s vision, the award-winning creative team at Spellbrand designed and developed a stunning website that takes Pecking Tales to the next level. With a clean layout and attractive design elements, the website attracts attention while making it easy for customers to explore the menu and place orders.
Key features of the website include:
- Visual menu presentation that showcases the fusion cuisine
- Easy navigation for discovering different food categories
- Mobile-responsive design for on-the-go ordering
- Brand-consistent aesthetics that extend the visual identity
Online Restaurant Menu Design: Interactive and Dynamic
We created an innovative online restaurant menu for the Pecking Tales website that can easily be updated and changed daily through a friendly and easy-to-use backend system. The result is an interactive online food menu that enables visitors to virtually taste the incredible food even before they set foot in the restaurant.
The menu system features:
- Daily updates that reflect seasonal offerings and specials
- High-quality food photography that showcases each dish
- Clear descriptions that explain the fusion elements
- User-friendly interface that makes ordering simple
Results: A Brand That Tells a Story
The complete brand identity and website we created for Pecking Tales successfully communicates their unique positioning in the fast food market. The fusion of international flavors is reflected in the brand design, which combines elements from different cultures into a cohesive visual language.
Today, Pecking Tales uses this brand identity and website to attract customers who want more than traditional fast food—they want an experience that celebrates global cuisine while maintaining the convenience and speed that fast food provides.
