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Financial Brand Website Development
Brand Strategy Case Study

Technology Brand Strategy & Identity: Financial Brand Website Development Case Study

Brand StrategyBrand IdentityLogo DesignWebsite Design
Financial Brand Website Development
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FinanceSeer: Financial Modelling Software with Fortune 500 Appeal

Situation: Creating Website for State-of-the-Art Financial Software

FinanceSeer is a multi-dimensional financial modelling application that runs locally on your desktop. Calculations are fast because they happen on the client’s PC.

All software updates occur automatically without the need to reinstall software.

FinanceSeer enables Financial Analysts, Controllers, CFOs, bankers and consultants to build and manage sophisticated driver based financial models in order to run rapid what-if scenario analysis across integrated financial statements (Income Statement, Balance Sheet and Cash Flow).

The financial software market requires brands that communicate professionalism, sophistication, and technological innovation. FinanceSeer needed a website that would reflect their state-of-the-art software while appealing to high-level financial professionals.

FinanceSeer financial modelling software brand identity and logo design

Task: Create Website That Reflects State-of-the-Art Software

When the client wanted a website that reflected their state of the art software, they turned to Spellbrand to help them create a stunning website! The challenge required:

  • State-of-the-art reflection: Website that reflects state-of-the-art software
  • Professional appeal: Website that appeals to Financial Analysts, Controllers, CFOs, bankers, consultants
  • Fortune 500 look: Website that looks like Fortune 500 brand
  • Scalable platform: Website platform that enables client to manage and grow

FinanceSeer brand identity and logo design

FinanceSeer brand identity system

FinanceSeer logo design applications

FinanceSeer complete brand identity

FinanceSeer visual identity guidelines

FinanceSeer brand applications

FinanceSeer website design homepage

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

Action: Strategic Brand Development

Website Solution: Bold, Flat, and Modern

As we worked out the brand strategy for FinanceSeer through our discovery process, we decided to go for a bold, flat and modern visual style with lots of white space, clean outlines and using design to establish information architecture. We also created a ton of custom icons that match the branding.

To create the website, we used the Bootstrap framework and built the site on the Ringgle CMS software platform to enable the client to manage and grow their website as their business scales up.

The result is a stunning website that looks and acts beautifully. The smooth scrolling, the bold layouts and colors create the impression of a Fortune 500 brand.

This website solution:

  • Uses bold visual style: Bold, flat and modern visual style
  • Employs white space: Lots of white space for clean design
  • Establishes architecture: Clean outlines establish information architecture
  • Creates custom icons: Ton of custom icons that match branding
  • Uses Bootstrap: Built on Bootstrap for responsive design
  • Uses Ringgle CMS: Built on Ringgle CMS for easy management
  • Enables scalability: Scalable platform enables client to manage and grow website
  • Creates Fortune 500 look: Smooth scrolling, bold layouts create Fortune 500 impression

FinanceSeer logo design

Result: Website That Reflects State-of-the-Art Software

The brand identity and website we created for FinanceSeer successfully reflects their state-of-the-art financial modelling software. The comprehensive brand transformation delivers:

Strategic Outcomes

  • State-of-the-art reflection: Website successfully reflects state-of-the-art software
  • Professional appeal: Website appeals to Financial Analysts, Controllers, CFOs, bankers, consultants
  • Fortune 500 look: Website successfully looks like Fortune 500 brand
  • Scalable platform: Website platform enables client to manage and grow
  • Complete brand system: Bold visual style, custom icons, and responsive design create unified experience

Implementation Success

Today, FinanceSeer uses this comprehensive brand identity and website to attract financial professionals who need sophisticated driver-based financial models. The bold, flat and modern visual style with lots of white space, clean outlines, custom icons, and smooth scrolling creates the impression of a Fortune 500 brand, positioning FinanceSeer as a professional financial modelling application for Financial Analysts, Controllers, CFOs, bankers and consultants. The brand successfully positions FinanceSeer as a multi-dimensional financial modelling application that runs locally on desktop with fast calculations, automatic software updates, and the ability to run rapid what-if scenario analysis across integrated financial statements, with a website that reflects their state-of-the-art software and creates a Fortune 500 brand impression.

What our clients say

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Gracienne Myers

Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

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