Journey Church Tampa: Fresh Thinking Through Parish Model

The Challenge: Refreshing Brand for Multiple Parishes

JCT is a family of neighborhood churches spread throughout the Tampa metropolitan area.

Their passion is to tell people the story of God’s grace, and to connect them with the life and teachings of Jesus.

This challenge requires:

• Brand refresh: Refresh brand with lot of history
• Multiple parishes: Create website for each of parishes
• Parish model: Parish model vision for church
• Neighborhood focus: Neighborhood parish diverse in nature
• Networked together: Many small-medium sized parishes networked together

Brand Strategy: Parish Model Vision

JCT has a lot of history. However, they wanted to refresh their brand and create a website for each of the parishes. Their way of doing church envisions one metropolitan community consisting of several neighborhood parishes that network together for the common good and renewal of the city. The neighborhood parish is diverse in its essential nature, uniting women, men, and families from various cultural and socioeconomic backgrounds across a major metropolitan area.

Rather than growing one large church, this parish model vision is for a church consisting of many small-medium sized parishes networked together.

This brand strategy works because:

• Parish model: Parish model vision for church
• Neighborhood parishes: Several neighborhood parishes networked together
• Diverse nature: Neighborhood parish diverse in essential nature
• Cultural diversity: Unites people from various cultural and socioeconomic backgrounds
• Small-medium sized: Many small-medium sized parishes networked together
• Common good: Network together for common good and renewal of city

Website Design Solution: Fresh and Non-Traditional

To facilitate their fresh thinking and the open and friendly way of organizing their Church and parishes, the website design team at Spellbrand created a fresh and non-traditional website for each of the parishes that showcases people, the community and the love they all share. In fact we started with creating an awesome and versatile church logo design that sets the tone for the whole brand.

Using a black and white color palette and giving importance to large black and white photos on clean looking pages, the website looks modern and welcoming. We also created the website on a robust content management platform that enables the client to manage their website on their own easily.

This website design works because:

• Fresh and non-traditional: Fresh and non-traditional website design
• Showcases people: Showcases people, community and love they share
• Versatile logo: Awesome and versatile church logo design sets tone
• Black and white: Black and white color palette
• Large photos: Large black and white photos on clean pages
• Modern and welcoming: Looks modern and welcoming
• Content management: Robust content management platform
• Easy management: Client can manage website on their own easily

Results: A Brand That Facilitates Fresh Thinking

The brand identity and website design we created for Journey Church Tampa successfully facilitates their fresh thinking and open and friendly way of organizing Church and parishes, creating a fresh and non-traditional website for each parish that showcases people, community and love they share. The versatile church logo design sets tone for whole brand, while black and white color palette with large photos on clean pages creates modern and welcoming look, positioning them as a family of neighborhood churches spread throughout Tampa metropolitan area with passion to tell story of God’s grace and connect people with life and teachings of Jesus.

Today, Journey Church Tampa uses this brand identity and website design to attract people seeking church community, positioning them as a family of neighborhood churches with parish model vision consisting of many small-medium sized parishes networked together for common good and renewal of city, with neighborhood parishes uniting people from various cultural and socioeconomic backgrounds across major metropolitan area, with fresh and non-traditional website design that showcases people, community and love they share.