Bold Faith Style: Faith-Based Apparel for Urban Youth

Situation: Creating Brand Identity for Christian Ministry Clothing Brand

Bold Faith is a start-up company and Christian ministry with the main goal of offering high-quality and inspirational faith-based apparel and accessories to young men and women.

They are solely operating in the world of the Internet through their online store, so all sales will come through there. Their target market is mainly teens and young adults aged 15 to 34 years old who mainly live in an urban environment.

The Christian retail industry is sizeable but still a niche market, making differentiation challenging. Bold Faith needed a brand identity that would set them apart from competition while communicating their unique positioning: innovative and trendy fashion brand with Christian teachings at the center of everything.

Task: Create Brand Identity Breaking Into Competitive Niche Market

Bold Faith came to our branding and design team at Spellbrand to figure out how to set themselves apart from the competition. The challenge required:

Niche market positioning: Brand identity that sets apart in Christian retail industry
Online focus: Brand that works for online-only operation
Urban youth appeal: Visual identity that appeals to teens and young adults in urban environment
Innovative fashion: Brand that communicates innovative and trendy fashion
Christian teachings: Brand that centers Christian teachings in everything

Brand Strategy: Setting Apart in a Niche Market

Any retail company that wants to break into the clothing market is going to find itself with a tough journey ahead of them. There are so many retail companies vying for the wallets of consumers. Add to that the fact that the face of the retail industry is changing dramatically and you’ve got to really spend your time wisely in developing a strong marketing plan to reach consumers.

Take a look at the playing field at the moment. Last Black Friday in 2016, it was found that Amazon was the leader in seven out of eleven categories of sales for various products. Amazon and other large online retailers like it are slowly, but surely, taking over physical retail in a seismic way. Looking at consumers, they are also starting to shop for more of their products (including clothes) online and on their smartphones. Over half of Americans prefer shopping online for most, if not all, of their products. And almost all Americans with access to the Internet have made an online purchase in their lifetime. These consumers want to buy online and any retail company needs to be prepared to meet that desire.

Now, what if you’re in a very specific niche market for retail? That makes things a little bit more complicated. For example, take our client Bold Faith, LLC which is a start-up company and Christian ministry with the main goal of offering high-quality and inspirational faith-based apparel and accessories to young men and women. They are solely operating in the world of the Internet through their online store, so all sales will come through there. Their target market is mainly teens and young adults aged 15 to 34 years old who mainly live in an urban environment.

The products that Bold Faith plans on selling include quality graphic tees, comfortable hoodies, fancy tote bags, and stylish mobile phone covers. All designs for their clothes and accessories are going to be creative, trendy, and bold, while at the same time promoting a vibrant Christian lifestyle that honors God and others.

Now, as you might guess, the Christian retail industry is pretty sizeable, but still a niche market. That’s why Bold Faith came to our branding and design team at Spellbrand to figure out how to set themselves apart from the competition. Of course, the first step towards developing a strong brand identity comes in the form of your brand’s logo. The whole brand message that Bold Faith wants to promote is that they are an innovative and trendy fashion brand with Christian teachings at the center of everything they do.

This brand strategy works because:

Niche positioning: Christian retail industry is sizeable but niche
Online focus: Solely operating through online store
Urban youth: Target market is teens and young adults in urban environment
Innovative fashion: Innovative and trendy fashion brand
Christian teachings: Christian teachings at center of everything
Quality products: Quality graphic tees, hoodies, tote bags, phone covers

Action: Strategic Brand Development

Logo Design: Badge-Like Design with Faith Message

Our team came up with a badge-like logo that shows this message clearly. The badge vibes well with the Christian message of Bold Faith, as it feels more like a faith-based logo than others. In addition to that, the logo is sharp and contemporary, which shows customers that this is a brand that will definitely provide them with the high-quality clothing items they’re looking for.

This logo design:

Creates badge design: Badge-like logo design
Communicates faith: Vibes well with Christian message
Feels faith-based: Feels more like faith-based logo than others
Ensures sharpness: Sharp and contemporary design
Signals quality: Shows brand provides high-quality clothing items

Result: Brand Identity That Sets Apart in Niche Market

The brand identity we created for Bold Faith Style successfully sets them apart from competition in the Christian retail industry. The comprehensive brand transformation delivers:

Strategic Outcomes

Niche market positioning: Brand identity successfully sets apart in Christian retail industry
Online focus: Brand successfully works for online-only operation
Urban youth appeal: Visual identity appeals to teens and young adults in urban environment
Innovative fashion: Brand communicates innovative and trendy fashion
Christian teachings: Brand centers Christian teachings in everything
Complete brand system: Badge-like logo design creates unified experience

Implementation Success

Today, Bold Faith Style uses this comprehensive brand identity to attract teens and young adults aged 15 to 34 in urban environments. The badge-like logo design that vibes well with Christian message while being sharp and contemporary shows customers that this is a brand that will provide them with high-quality clothing items. The brand successfully positions Bold Faith Style as a start-up company and Christian ministry offering high-quality and inspirational faith-based apparel and accessories through their online store, with products including quality graphic tees, comfortable hoodies, fancy tote bags, and stylish mobile phone covers that are creative, trendy, and bold while promoting a vibrant Christian lifestyle.