AlphaKamara Films: Seeing Through the Client’s Eyes
Situation: Differentiating Video Production Company in Competitive London Market
AlphaKamara Films is a London-based innovative video production company headed by the extremely talented videographer and media consultant Alpha Kamara.
The ethos of the brand is that AKF is not just about what clients want them to film. It’s about the client. They take time to understand the client, their likes and dislikes so that they can create a film through the eyes of the client.
Unlike other video production companies, they focus on the people who want the filming and who see the films. There are many angles to one object, and so the standard approach to filming with just the object in mind is simply not enough. 3D is good, 4D is better.
The London video production market is competitive, with numerous companies competing for attention. AlphaKamara Films needed a brand identity that would communicate their unique client-centric approach and differentiate them from competitors.
Task: Create Brand Identity That Differentiates Through Client-Centric Approach
The challenge required:
- Market differentiation: Brand identity that sets them apart from competition
- Client-centric communication: Visual identity that communicates client-centric approach
- Innovation positioning: Brand that positions them as innovative video production company
- Professional appeal: Brand that appeals to clients seeking unique video production
Action: Strategic Brand Development
Brand Solution: Unique and Intriguing Identity
We started with creating a brand identity that is unique and intriguing. We chose a shade of gold color that will set the client apart from the competition. Compared to the boring typographic-based logos of the competition, we decided to create an icon that makes one wonder—a design that invites curiosity and reflects the innovative, client-centric approach.
Website Solution: Bold Yet Elegant
The client wanted a fresh brand and website that would help set them apart from the competition. To that end, the Spellbrand team created a website that is bold yet simple, elegant yet powerful, and simply beautiful.
With a highly responsive and beautiful layout, the site is built on the WordPress content management platform so that the client can manage the site on their own. This approach ensures that AlphaKamara Films can easily update their portfolio and content while maintaining the sophisticated design that sets them apart.
Result: Brand Identity That Reflects Innovation
The brand identity and website we created for AlphaKamara Films successfully communicates their unique, client-centric approach to video production. The comprehensive brand transformation delivers:
Strategic Outcomes
- Market differentiation: Brand identity successfully sets them apart from competition
- Client-centric communication: Visual identity communicates client-centric approach
- Innovation positioning: Brand positions them as innovative video production company
- Professional appeal: Brand appeals to clients seeking unique video production
- Complete brand system: Gold color palette, intriguing icon, and elegant website create unified experience
Implementation Success
Today, AlphaKamara Films uses this comprehensive brand identity to attract clients who want video production that sees through their eyes. The gold color palette and intriguing icon design differentiate them from competitors while the elegant website showcases their work and makes it easy for potential clients to understand their innovative approach to filmmaking. The brand successfully positions AlphaKamara Films as a London video production company that goes beyond the standard approach to create films that truly reflect the client’s vision.
