We start with the part of your brand that 99% skip over. It might not seem overly important early on, but having this foundation in place as the bedrock makes all the difference when your brand begins to grow.
What you will learn in this article:
- What a core brand purpose looks like
- Understand what core values really are and how to create them
- Understand the difference between vision and mission
- How to create a vision and mission statement
Brands that do not pay attention to identifying and crafting their brand essence almost always end up stagnating or dying out eventually.
The brand essence is the core pillar that helps with other pillars, such as the brand persona, brand story, and message framework.
Here are the three primary tasks for building your brand essence: