Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and [...]
Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!
Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]
Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to [...]
In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]
Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who [...]
The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage as perceived by [...]
You should be well-aware that both custom suits and custom logos are so much better for first impressions than those off-the-rack or off-the-web branding!
