Branding Strategy

It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted position, and how have they prevented the [...]

Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that we tend to not consider how people [...]

But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for growth hacking for those who wish to pursue it.

Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several years through various mediums: blog [...]

Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?

It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually deliver?

Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on [...]

All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand [...]