Branding Strategy Resources

Price is one of the first things people think about when purchasing. But it might surprise people that a lower [...]

Could I be selling my product or service into an existing market? This ultimate guide answers this question with [...]

So your product isn’t going to have a wide appeal… That’s ok! There are a lot of people out [...]

Don't be a bland brand: If you want your brand to connect with the people that are going to keep making it a [...]

Digital agencies tend to focus on outbound or inbound marketing, but there is something that is far more important [...]

While there are tens of thousands of innovative, skilled companies out there, one of the biggest challenges facing [...]

4 Pillars of brand success - Understanding and implementing 4 core elements that are fundamental to your brand [...]

Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand [...]

Most people believe that a company’s mission is to make money. While this may be true to a certain extent, most [...]

Small business owners seem to struggle creating interesting promotional content and getting engagement on social [...]

Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message [...]

Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid [...]

Emotional Branding: Does your brand create emotional connections with your clients? Do they love your brand? Find [...]

In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then [...]

From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in [...]