Branding Strategy

It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually deliver?

Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on [...]

All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand [...]

Public school branding crisis - From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. In this article, we discuss how to take [...]

These are 5 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 5 strategies and to build small creative teams that push your brand beyond the stratosphere. [...]

If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again, you can make huge gains. In this [...]

There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that edge. With these [...]

How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough to have the most [...]