Branding Strategy

The brand persona is vitally important in making human connections with your audience. This persona has to align with your audience persona. If you want your brand to connect with…

There are 3 elements to the brand essence pillar, and they each provide clarity for the internal brand. Knowing these three elements and being crystal clear on each of them, builds…

Figuring out our ICP led us to create a million-dollar business. An ideal customer profile is an avatar of your best customer and details the feelings, thoughts, likes, dislikes, desires,…

Recession is already here. Now more than ever, you need to take a step back from the daily grind of business and create a strategy to weather the impending recession…

Brand Experience - It's more important than ever for businesses to recognize the value of brand experience in the new age. Here's what you need to know.

Passive Income Strategies for 2022 - we look at some amazing opportunities to earn passive income that can perhaps lead to something bigger.

Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.

To increase the perceived value of your product or service, you have to build your brand in the right way. Then you never have to worry about where you are…

Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition and reputation alone,…

Post-COVID, you're likely to encounter price under-cutters and high costs. You'll need to accommodate a more mobile workforce, and you'll need to maintain and build your customer loyalty. Today, you'll…