Brand Core Values For Brand Success

Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.

How To Use The GROW Model To Grow Your Brand

Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and [...]

Why You Need A Brand Mentor

Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!

How To Create The Perfect Brand Name

Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]

Brand Positioning Strategy

Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to [...]

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]

Buyer Persona – How It Can Increase Sales

Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who [...]