3961 Albany Post Road,
Hyde Park, New York 12538
P: +1 (845) 233-6410
To increase the perceived value of your product or service, you have to build your brand in the right way. Then you never have to worry about where you are going to get your customers from. You do not have to worry about sales or revenue. You do not have to worry about profits and reinvesting into the business for higher development.
Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition and reputation alone, independent of marketing and other sales efforts. Here is the complete guide to brand equity.
What is brand expression? It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup.
Blue Ocean Brand Strategy – a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. We will look at the tools and concepts created by Renée Mauborgne and W. Chan Kim that help you on the journey.
In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy to brush it off as something that doesn’t require active effort to build.