Welcome to the Branding Strategy section where we house a collection of some of the best articles on brand strategy that our strategists have written over the years. At SpellBrand we believe that strategy is key to brand success and every startup should pay attention to building a robust brand strategy.
In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then [...]
Find out to create a killer brand manual / brand style guide - what to include, how to style it etc with photos of [...]
Promoting on Twitter may seem very confusing. In this article I break down the process of promoting your fashion [...]
It takes passion and strategy to get that celebrity who would lead to a surge in sales. Find out how to get a [...]