Branding Strategy

Brand Experience - It's more important than ever for businesses to recognize the value of brand experience in the new age. Here's what you need to know.

Passive Income Strategies for 2022 - we look at some amazing opportunities to earn passive income that can perhaps lead to something bigger.

Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.

To increase the perceived value of your product or service, you have to build your brand in the right way. Then you never have to worry about where you are…

Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition and reputation alone,…

Post-COVID, you're likely to encounter price under-cutters and high costs. You'll need to accommodate a more mobile workforce, and you'll need to maintain and build your customer loyalty. Today, you'll…

What is brand expression? It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup.

A Hero's Journey To Your Brand: we’re revealing a powerful marketing technique that experts use to create sizzling sales letters and ultra-persuasive blog posts. This brand strategy concept is rooted…

How trying to fake your brand till you make it would lead to disaster and how to counter that to create a successful brand. A piece of cautionary advice to…

Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created by Renée…