Branding Strategy

If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again, you can make huge gains. In this [...]

There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that edge. With these [...]

How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough to have the most [...]

In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come away with a [...]

Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for [...]

In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.

Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.

Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and [...]