Branding Strategy

But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for growth hacking for those who wish to pursue it.

Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several years through various mediums: blog [...]

Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?

It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually deliver?

Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on [...]

All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you find yourself in charge of a venerable brand [...]

Public school branding crisis - From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. In this article, we discuss how to take [...]

These are 5 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 5 strategies and to build small creative teams that push your brand beyond the stratosphere. [...]