Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her…
Unfortunately, the image you’re trying to cultivate might not agree with how it is actually being perceived. How can you tell if you’re experiencing a brand disconnect, and how can…
Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily,…