As part of the new podcast series on brand building, today I talk about connecting your brand to people's emotions. Brands that tap into our emotions are far more successful…
Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in life which…
Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems waiting to be tackled by someone,…
Authority marketing: Becoming an authority can be a challenging and daunting task. In some fields, for example, like in the bespoke suits field, it may be extremely difficult to become…
Financial consultants: When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is.
Most businesses in almost every industry face a crisis. There is too much noise. Too much competition. And buyers are not using the traditional methods of making purchasing decisions. The…
What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they…
Without branding, there can be no luxury. A bold statement, I agree, but one that is rooted in facts. When you decide to buy a gift, depending on how much…