There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch, which is hitting the media…
I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if…
Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if…
When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding.…
We all know that branding a product or business or a startup involves a number of strategies to create "brand recall". Besides the quality of the product or service, which…
While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many customers use…
A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the…
I list a few examples of "fluffy" brand messages, then talk about how to identify fluff in your own strategy or messaging, add a few thoughts on why fluff is…
Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been around for a while. In this article,…
Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?