Most people believe that a company’s mission is to make money. While this may be true to a certain extent, most companies have a purpose that goes beyond just making…
Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.
Emotional Branding: Does your brand create emotional connections with your clients? Do they love your brand? Find how to create a powerful emotional brand!
In this lesson I talk about the exact steps you need to follow to effectively research your competitors and then leverage your brand strategy to beat them and dominate the…
Learn why a brand identity system is crucial for business success. Build trust, differentiation, and growth with a cohesive and impactful brand identity.
Your brand voice is the personality of your brand. This is the impression or perception that you want your brand to convey when interacting with people.