Promoting on Twitter may seem very confusing. In this article I break down the process of promoting your fashion brand with actionable tips and techniques.
It takes passion and strategy to get that celebrity who would lead to a surge in sales. Find out how to get a celebrity to endorse your clothing brand.
Old Spice's branding strategy differentiated them from major competitors who take themselves too seriously. Find out how they got 1.2 million hits on SM.
Regardless of industry, no company will succeed without incorporating a robust branding strategy. Find out how branding can make your business look good.
Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to…
Creating a luxury brand is all about making sure customers receive an item or service of exceptional quality, and marks us (rightly or wrongly) as one deserving of excellence.
Buyers Journey - Any marketing endeavor should start with understanding how your buyers come to buy the services or products that you are trying to market.
The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from…
In this post, I discuss 3 causes that may be overlooked by most people and perhaps not even recognized by some. As a serial entrepreneur myself and having launched 3…