Most businesses in almost every industry face a crisis. There is too much noise. Too much competition. And buyers are not using the traditional methods of making purchasing decisions. The…
What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they…
Without branding, there can be no luxury. A bold statement, I agree, but one that is rooted in facts. When you decide to buy a gift, depending on how much…
How is your business different from your closest competitor? A simple question with profound implications. A typical answer that most of the business owners had was that they were better…
Customer World View - In this article, I encourage you to think more consciously about your customer’s world view and how that would benefit your brand.
Strong branding is a key element that will ensure your app gets used frequently. Not convinced? Let’s look at a few examples of mobile apps that have been around for…
The key to profits is not getting the most number of customers. The key is having a good pricing strategy and a business strategy that supports the pricing strategy.
Running a business can be hard, in any economic climate but more so in the current one. To help you through this battle, your brand is one of the biggest…
In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients…
In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…