Strong branding is a key element that will ensure your app gets used frequently. Not convinced? Let’s look at a few examples of mobile apps that have been around for…
Mash BonigalaMay 23, 2022
Running a business can be hard, in any economic climate but more so in the current one. To help you through this battle, your brand is one of the biggest…
Mash BonigalaMay 23, 2022
In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients…
Mash BonigalaJuly 5, 2022
In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…
Mash BonigalaSeptember 23, 2022
The beauty and spa industries are highly competitive environments, and if you want your business to thrive, you’ll have to bring in your A-game every day. The life span of…
Mash BonigalaOctober 24, 2022
Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her…
Mash BonigalaJanuary 26, 2022
Unfortunately, the image you’re trying to cultivate might not agree with how it is actually being perceived. How can you tell if you’re experiencing a brand disconnect, and how can…
Mash BonigalaFebruary 7, 2022
Banding can allow hotels to differentiate themselves, form business alliances, pricing structures or product extensions.
Mash BonigalaFebruary 9, 2022
Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily,…
Mash BonigalaJuly 5, 2022