Branding Strategy

Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition and reputation alone,…

Post-COVID, you're likely to encounter price under-cutters and high costs. You'll need to accommodate a more mobile workforce, and you'll need to maintain and build your customer loyalty. Today, you'll…

What is brand expression? It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup.

A Hero's Journey To Your Brand: we’re revealing a powerful marketing technique that experts use to create sizzling sales letters and ultra-persuasive blog posts. This brand strategy concept is rooted…

How trying to fake your brand till you make it would lead to disaster and how to counter that to create a successful brand. A piece of cautionary advice to…

Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created by Renée…

In this post, we’re exploring viable business ideas for 2020 and beyond. We’ll start by examining business trends that will impact virtually all industries in the coming years. Then we…

FOMO (Fear Of Missing Out) - we’ll pull the curtain back, revealing must-know strategies that you can use right now to grow your brand and customer base.

In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy to brush it off…

A well-formed brand storytelling strategy can equip you with powerful marketing materials that will help you stand out from your competitors. In this article we discover how to hone your…