Brand messaging is a critical part of your brand success. Don’t go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for the gold and aim for consistency.
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In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
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Brand Core Values – Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.
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Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and those that most people tend not to acknowledge. The GROW can be used to analyze your business and troubleshoot it towards growth and success.
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Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!
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Perfect Brand Name – When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience.
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Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to create the opposite effect of what the brands intend as people are starting to hate interruption and being sold to.
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In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building is as much as science as an art form. In this article I give you the 10 commandments of brand building for success!
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