In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.
Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that…
Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer…
Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to create the opposite effect…
In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building…
Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who your target…
The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage…
Custom Tailored Suit branding: You should be well-aware that both custom suits and custom logos are so much better for first impressions than those off-the-rack or off-the-web branding!
Thanks to the vitality of the streetwear and urban industry, it’s your time to find success in this industry. Use the above tips to get your start and you’re bound…