Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several…
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing results. But what is it?
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and what they actually…
Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on telling…
These are 15 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 15 strategies and to build small creative teams that push your brand beyond…
If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again,…
There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that…
How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough…
In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come…