Insights & Strategy
Explore brand launches, rebrands, and strategies. Search by topic or dive into the latest insights.
After 26 years and 250+ brand names, here are the seven naming strategies we use repeatedly because they produce names that survive trademark screening, resonate with audiences, and compound in value over time.
A line-by-line breakdown of what separates a $5K brand from a $100K brand. After 26 years of pricing branding projects, here's the honest truth about where the money goes and whether it's worth it.
After building 250+ brands since 1998, we've identified the single habit that separates brands that thrive from brands that quietly disappear. It's not what the branding industry tells you.
Brand purpose has become the most overused, misapplied concept in modern branding. Here's why most companies should stop pretending they exist to change the world and start focusing on what actually works.
A brand naming agency telling you the name isn't everything? Yes. After naming 250+ brands since 1998, here's the uncomfortable truth about what actually drives brand success.
Your brand is only as strong as the people who deliver it. Learn how to align internal culture with your external brand promise so that every employee interaction reinforces what your marketing communicates.
Explore 50 real brand name examples across 10 industries with expert analysis on why they work. Get naming inspiration and learn what makes a brand name memorable.
Compare the three main approaches to brand naming: hiring a professional agency, doing it yourself, or using AI tools. Honest breakdown of costs, quality, risks, and ideal use cases.
Learn from 10 real brand naming failures that cost companies millions. Understand the most common naming mistakes and how to avoid them in your own business.
Learn how to choose and secure the perfect domain name for your new brand. Covers .com vs alternatives, domain hacks, premium domains, and strategies when your first choice is taken.
Learn how to search the USPTO database, check state trademarks, and verify your brand name is legally available before you commit. Free tools and professional methods explained.
Discover the cognitive science behind memorable brand names. Learn how sound symbolism, processing fluency, and emotional triggers make certain names impossible to forget.
Every brand will face a crisis eventually. The difference between brands that survive and brands that collapse is not luck. It is preparation, speed, and strategic communication. Here is the complete playbook.
Most brands leak value in places nobody is looking. A complete brand audit reveals the gaps between what you intend, what you deliver, and what customers actually experience — so you can fix what matters and double down on what works.
Brand collateral is where strategy meets the real world. Learn how to design a complete brand collateral system — from business cards to packaging to digital assets — that builds recognition, trust, and consistency at every customer interaction.
Everything you need to know about creating a brand identity system — from logo design to brand guidelines, typography, color palette, and visual consistency.
Master brand positioning with this comprehensive guide. Learn frameworks, positioning statements, Blue Ocean strategy, and real examples from Spellbrand's client work.
Master customer research with this guide covering buyer personas, customer avatars, and ideal customer profiles. Includes templates and real examples.
Guides & Resources
Step-by-step guides and expert insights to help you navigate branding and logo design.
Master the psychology of color in logo design.
Learn how to create a jewelry logo that captures elegance and sophistication. Discover expert strategies and insights to help your business succeed.
Learn the difference between eye-catching and cluttered logo designs. Discover expert strategies and insights to help your business succeed.
Explore the fascinating history of the Canon logo, from its Buddhist origins to its modern iconic design. Discover how this legendary brand evolved its visual identity.
Understand the pros and cons of DIY logo design. Learn when it makes sense to design your own logo and when professional design is worth the investment.
Master the art of business card design with these five essential rules. Discover expert strategies and insights to help your business succeed.
Discover how strategic co-branding partnerships can expand your reach, build credibility, and drive growth. Learn expert strategies for successful brand collaborations.
Learn how a well-designed sports team mascot can boost team morale, build fan loyalty, and drive merchandise sales. Get expert insights on creating memorable mascots.
Learn how to extend your brand beyond visual identity into every customer interaction. Discover expert strategies and insights to help your business succeed.
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo...
Learn how to trademark a logo design and why you should. Complete guide to protecting your brand identity with trademark registration.
Discover why some healthcare facilities compromise on logo design and how it harms their reputation. Get actionable tips and strategies from industry experts.
Discover why crowdsourcing your logo design is a costly mistake. Discover expert strategies and insights to help your business succeed.
Discover the essential elements needed to start a successful online business. Discover expert strategies and insights to help your business succeed.
Learn how company mascots can strengthen your brand identity. Discover the power of mascot design for business branding.
Learn when and how to pitch a logo redesign to clients. Expert insights on transitioning from old to new brand identity.
Explore airline logos and their use of color. Discover how airlines use color psychology in their branding and logo design.
Complete guide to logo design file formats. Learn about EPS, AI, PDF, PNG, SVG and when to use each format for your logo.
Learn the key differences between vector and raster graphics. Understand when to use each format for logo design, print, and digital media.
Logo Collections
Expert analysis of iconic logo designs across industries and styles.
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
Discover the top 10 online boutique logos | boutique logo logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 online web application logo designs logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 simple logos (yet effective logos) logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 american university & college logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Discover the top 10 car company logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Get in touch with our team and let's discuss how we can transform your brand.
