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How to work with a logo designer

November 14, 2025 2 min read
By Mash Bonigala Creative Director
How to work with a logo designer

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Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo designer at SpellBrand. Please note that these tips are relevant when you are working with one of our logo designers and might not be applicable to other companies as their process might differ.

Logo Designer Schedule

When a milestone is assigned to your logo designer, please note that the deadline is valid till the end of business on the day of the milestone. Once your designer posts the initial logo concepts or the revisions on the studio floor you will receive an email and you can log in to review the designs. Our logo design process is highly streamlined and we try our best to ensure that milestones are achieved on time.

Think through your revision requests

When requesting a revision, either via email or the studio floor, please make sure you spend some time thinking through the kind of changes you are looking for. If you have a printer then print out the concepts and show them to focus groups (friends, family, associates, etc). Try to get a feel for the design that seems to create the right impression. Ask your focus group to rate the concepts on a scale of 0 to 5. Then use your final vote to select the concept to go forward with and request for revisions. However please make sure you do not fall into the “design by community” trap which might lead to a really bad logo.

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Fax sketches of changes required

If possible take a print of the concept that you have selected and try to draw or write the changes on the paper pointing to the various areas of the design that you want the changes done. Then fax this sketch to our fax number at 614 388 5573. This will help your logo designer come up with accurate revisions.

Be prompt in your logo design change requests

Please make sure you respond quickly to any revisions posted on the logo design studio floor. If you do not reply back to a revision round for more than 12 days then the project will be de-activated and you would need to get it activated again to continue the process. This is because your logo designer would be moving on to other projects and we would need to schedule your project again.

Mash Bonigala

Mash Bonigala

Creative Director & Brand Strategist

With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.

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Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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