Spellbrand Blog - Page 2

How to Select a Good Logo Designer

As I’ve mentioned before, logos are essential to creating a great brand, so you want to make sure that the graphic designer making your logo is the be...

How to Trademark a Logo Design

### **Trademarking: How to Do It, and Why You Should**...

Small Business Guide to Marketing through Google Adwords

**For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option.** After al...

Brand Guidelines: How to Create Style Guides That Ensure Consistency

Master brand guidelines creation. Learn what to include, how to structure, and how to create style guides that ensure consistent brand application everywhere.

The Ultimate Guide to Brand Naming: How to Create Memorable Names That Stick

The complete guide to brand naming. Master proven strategies, avoid costly mistakes, and create names that are memorable.

What is Brand Identity? Complete Definition & Framework for 2025

A comprehensive guide to understanding brand identity - from definition to implementation. Learn the essential elements, see real examples, and discover how to create a Ruler archetype identity for your business.

[Sage archetype](/brand-archetypes/sage) Building Tactics For 2025

Branding building is defined as what defines a business in the minds of consumers. It’s what sets a brand apart from all others in its space. But how do.

Social Media Marketing – The Ultimate Guide

An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.

Color Psychology in Logo Design: The Science of Brand Color Strategy

Master the psychology of color in logo design. Learn which colors build trust, inspire action, and create lasting brand recognition based on 25 years of brand development expertise.

Logo Design Psychology: How Colors, Shapes, and Typography Influence Perception

The Complete Rebranding Guide: When, Why, and How to Rebrand Successfully

Brand Positioning Strategy: How to Stand Out in a Crowded Market

How to Align Brand Identity with Customer Perception

How to Align Brand Identity with Customer Perception for Long-term Success

Healthcare & Medical Facilities: Awful Logo Practices

Discover why some healthcare facilities compromise on logo design and how it harms their reputation. Learn what to look for in professional medical logo design and why investing in quality matters.

Building a Brand Strategy from Scratch

Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.

How Not to Rely on Advertising to Build Your Sports Brand

It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. Read how you can make it a success!

Branding Vs Advertising – Is There a Difference?

Some people tend to interchange Branding Vs Advertising. Learn what the difference is.

The Ultimate Guide To Creating A Brand Marketing Plan

Your marketing plan includes brand strategy, positioning, brand naming, brand identity development, pricing, marketing channels and campaigns and more.