Everyone wants to be a star nowadays, which may be why star logos are all around us. This shape denotes excellence, quality, and, at times, alternative culture. The following ten-star logos represent ten very different brands, but the star shape is well used in all of them.
Brand Building Tip: Be Helpful
Today’s consumers don’t like being sold to. They’re bombarded by advertisements night and day, and they have largely become blind and deaf to them. To reach consumers, then, you need a broader approach. Programs like Energy Star—which is run by the U.S. government—don’t need to worry too much about brand recognition. They simply…exist. You don’t have the same luxury.
To get consumer attention in today’s crowded marketplace you need to provide value.
Fortunately, there are several ways to show your customers you care—and, ultimately, that’s what they want. They want to know that you’re more than a cold, calculating corporate entity.
One of the best ways to ensure you remain relevant is to become a thought leader in your space. For a how-to on this, look no further than John Deere. The company went out of its way to become a thought leader in the agriculture space, informing consumers of all things farming related. In fact, the company was very early to the content marketing game. In 1895, John Deere launched what is considered the first branded media, their magazine, The Furrow. Today, the publication exists primarily online, where it still helps to cement the company’s reputation as a leader in lawn care and agriculture.
For more on how to do content marketing right—like the folks at John Deere—see the case study, Content Marketing Insights from IAB’s Town Hall.
Another way to grab and hold customer attention is to humanize your brand. The goal here is to think of your brand as a real person, only bigger and bolder. Thinking of your brand as a person forces you to be specific. One problem with the concept of brand is that it’s nebulous. Thinking of your brand in broad terms will result in vague marketing materials that won’t have any impact on consumers.
Design Star Logo Design
This popular show has the word ‘star’ in its name and therefore almost has to use the shape. However, the star logo designs are rather subtly used. The name of the show is written in lower case letters with a good balance of rounded shapes and hard edges—a balance one would expect from a design show. Lights in the background make it clear that this is a television show, while the star is somewhat marginalized, as a dot for the I.
Macy’s is perhaps one of the most recognizable brands in the United States and all elements of the brand tie into this simple yet elegant star logo. Rounded lower case letters in an ultra-thin font give a sophisticated and yet approachable feeling that is appropriate for this department store giant. The red color is eye-catching and an integral part of the brand, as this same red is used in every store and in every advertising logo. The star is part of company mythology—the founder, after whom the store was named, was a sailor and had a star tattoo. This star is also used in almost all visuals coming from the store.
Aviator Star Logo
Because the name itself implies swiftness and speed, this logo design is well served by using symbols that imply movement. The star, in this case, is a modified ‘A’, with the line crossing the A made into a wavy line that becomes broken as it leaves the letter. This gives that all important sense of movement while also resembling the trails that airplanes leave in the sky. A patriotic color scheme is appropriate for the name, while the simple yet detailed font gives a sense of brand without detracting from the A.
Brand Building Tip: Leverage Influencers
Leading brands like Macy’s and Converse work hard to stay on top of modern technology. Doing so allows them to keep a lid on overhead, increase delivery speed and reduce waste. For more on that, see this case study on Macy’s. The company did all three by embracing modern inventory management and delivery software solutions. But the computer age has done more for us than give us fancy applications.
Sites like Facebook, YouTube, Instagram, Twitter and TikTok are robust social media platforms—and a good chunk of humanity uses them every day.
You can’t afford to ignore these sites if your competitors are using them. One way to leverage social media is to join forces with what’s known as a ‘social media influencer.’ These individuals have large, responsive followings. They’ll promote your product to their audience—for a price. A sponsored post from an influencer has a distinct advantage over a broader direct advertising campaign because there’s trust built in.
However, it’s important to find an influencer who truly resonates with your product. Don’t just look at follower counts or interaction levels. A makeup influencer with a million active subscribers won’t do you any good if you sell lawn mower equipment. In order to profit from social media, you must engage with a relevant audience.
Two crucial case studies for additional reading:
Pret a Manger Star Logo
This British food purveyor has established a presence in locales as far-flung as Hong Kong and the United States. They are truly a star of the healthy fast food scene, making this shape very appropriate in their logo design. While pointed, bold lettering gives a heavy feeling, this is balanced by the fact that their star logo includes only the first word of their name, which functions as a nickname for the store. Red and gold are typical fast food colors, but here they are made rich and modern to appeal to upscale sensibilities.
Energy Star Logo
This label indicates that the product bearing it is more ecologically friendly than the competition. Because of the name, a star is almost mandatory. In this case, the background is in a clear blue that suggests both cleanliness and trustworthiness, encouraging people to trust in the endorsement that this label provides. The cursive, lower case writing is wavy and suggests change while maintaining an informal, friendly feeling. This Star logo design is simple, but the best ones usually are.
Converse All Star Logo
Most of us have owned a pair of these athletic shoes, with this logo design proudly displayed on the ankles. The star, in this case, ties into the name, as well as the fact that these shoes were once known as being worn by ‘all stars’ in the basketball industry. The color palette is patriotic, but the colors are a little darker to make them less likely to clash with the shoes DC shoes they adorn. This star logo is ultra-simple, but this has given it the staying power to remain popular for decades.
Brand Building Tip: Know Your Niche
A common mistake when starting a business is to try to be all things to all people. This will get you nowhere fast because competition is stronger than ever. Consumers don’t have time to read multiple marketing materials—in fact, they tune out faster than ever before.
If you want to make your mark, you’ll need to stand out. Paradoxically, this means digging your heels in.
You see, if you don’t define your niche early on, people will have a hard time defining you. They won’t be able to recommend you to friends because they can’t articulate exactly what it is you do.
Think of Honda.
When Honda hit the scene, Americans were scrambling to get their hands on affordable automobiles. After all, much of America in the 1960s was rural. One of the things that made Honda so successful in the U.S. in the following decades was that American consumers could quickly and easily relate the company’s core offerings to one another.
Honda consistently offered reliable automobiles and motorbikes at affordable prices.
So, what’s your niche? How is your product different from what’s already out there?
When reading your value proposition, you should find some reference to what your niche is within it. If you don’t, then your niche may not be adequately defined.
In the case study, Developing Sustainable Value Propositions in Industrial Markets, the authors explore this concept in great depth.
For more on Honda, see the case study, Honda, The Power of Dreams.
Star Bazaar Logo
This hypermarket is well known in India, and its logo design is simple and effective enough to resonate with people all over the world. The star is a necessity, considering the name, but it is humanized so that it looks like a brightly dressed person. The writing is ultra-basic. The yellow and orange are friendly and inviting, and they ‘pop’ pleasantly when combined with the black writing.
Cartoon fans all over the world will recognize this logo design. The star implies excellence while also hinting at the cartoon ‘stars’ who made this company famous. The round shape creates a friendly feeling that is certainly appropriate for a cartoon company, while the lines give a feeling of movement that attracts viewers of all ages. The multiple colors add to the sense of movement while subtly lending a youthful touch.
Famous Stars & Straps Logo
This logo design is commonly seen on young men’s clothing. The image is an F, for the name of the brand, that is bold with sharp edges for a youthful, edgy feel. The star, in this case, adds to the hard-edged feeling. This is a very different use of the star shape—suggesting neither high class nor ‘star power’ so much as lending a little modernity.
DC Shoes Logo
This show company is similar to Famous Stars and Straps in that they use a star for a modern and edgy feeling. However, the similarity ends there. DC Shoes has the initials in a bold, plain font. A feeling of symmetry is produced by using a star close in the C. The name of the company is written in slightly thinner writing, but in the same font. The use of the black and white logo in the main logo design allows the company to use different colors as needed without clashing with the core brand.
As you can see, the image of a star can be used in many different ways, to imply several different meanings. Unlike more basic shapes, such as the circle and square, the meaning of a star depends heavily on culture and even on the age of the viewer. A good logo designer knows how your target audience will view this and other shapes, and how to create a logo design that will draw them in.
* Unless otherwise stated all copyrights to the top 10 logos shown above belong to their respective owners. SpellBrand has not designed any of these designs unless explicitly mentioned in the review itself
A Star Logo Design
Branding and logo design is becoming common among schools in the UK. There was a time when marketing was absent in educational organisations such as schools, but more and more are seeing the community and student pride that comes from having a brand that you can be proud of. As more and more schools begin to access professional design services, the bar is being raised all around the UK. Schools with plain or old fashioned signage now feel out of date.
The National Star College and its sister organization the National Star Foundation recently introduced two separate but linked identities. The college educates students who have some very real challenges, mainly young adults with physical disabilities that can make it difficult to attend a traditional university or to get trained for a productive future. The National Star Foundation is a charitable foundation that helps to provide new opportunities for students of the school.
The college and foundation need a more professional brand and UK logo design not just for pride, but because the organisation is approaching a period of growth. They want to develop a wider range of services and also to make their cause better known in the UK. Having a great logo design created can help the National Star College and Foundation to begin achieving these goals. As the college stated in their release announcing the new logo design, they are not really known outside the disability sector, which will be a challenge in any expansion.
The new logo design features the name of the company in bold white letters against a coloured background. The S is shaped so that it has a shooting star hidden within. The National Star College uses the shortened ‘NSC’ on a leafy green background, while the foundation logo design uses merely the S (the same one as in the other logo) against a rich purple. Both organisations have developed straplines that express their purposes for people who are not familiar with them, which will help to build awareness for the growing brands.
There were a few challenges in developing this brand, which were identified by the organisation. First, the organisation wanted to make it clear that they serve adults, not children. Second, the brands for the college and the foundation needed to be distinct and yet work well together. Last, the logo design had to be versatile enough to be used in a variety of contexts, including uniforms, vehicles, marketing, stationary and more. In addition, the star image clearly ties into the name.
One of the key challenges for this brand in the future will be its reliance on colour. It is easy to see the logo designs losing recognition power if rendered in black and white formats, which will probably be necessary at some point. While the colours are modern and eye-catching, they are possible the most stylish and attention-getting parts of each logo design. When the colour is removed, a lot of the brand will go with it. However, it is a great logo design and a very effective brand for two related organisations that are doing a lot of good in UK communities.